Check Out IKEA's BookBook

Ikea Hilariously Pitches Its 2015 Catalog as the Coolest Gadget Ever.

 

The well-written campaign, by BBH Asia Pacific, invites you to "experience the power of a book" and rediscover "the original touch interface." As the charmingly goofy on-screen narrator says: "It's not a digital book, or an e-book. It's a bookbook."