BMW i3 'Newfangled Idea' Feat. Gumbel and Couric

In 1994, Bryant Gumbel and Katie Couric were attempting to sort out the translation of the “@” symbol. They wondered aloud what in the world that symbol was supposed to mean. At? Around? About? A puzzle for the ages, indeed.

 

Then Gumbel uttered the words that would—somewhat ironically—become internet gold: “What is internet anyway? What, do you write to it like mail?”

 

BMW is using this little gem of recent history in a hilarious new Superbowl commercial promoting its i3 electric vehicle. Titled “Newfangled idea,” ad features Gumbel and Couric driving along in the present day, trying to figure out how the electric vehicle works.