Valentine’s Day is the perfect occasion to show your lover, family or friend just how special they are. Flowers have a long history of being the ideal gift whether you are celebrating 30 years of marriage, have just started to date someone or want to show your friend you appreciate them.

“The beauty of flowers as a Valentine’s Day gift is that they can easily be personalized depending on how you want to make someone feel” said Dejan Kristan, Marketing Director at Flowers Canada (Ontario). “You want to send out the right message to your Valentine, whether it is ‘I love you’, ‘I care for you’, or simply—‘you are a great friend’”.

Dejan offers insight into the meaning of flower colours:

Red: Undoubtedly the colour of passion. Giving out a red flower arrangement will communicate your strong and powerful love. With a colour the same as the heart, red means seduction, desire and passion. Try red roses, red gerbera daisies, or red tulips.