"The Allure mantra is “our family building your home”, which is fully aligned as a family enterprise with close ties to the community. The family shows their passion for community through philanthropic giving, in support of several local charities.”- Kuldeep Singh Chohan, Chief Operating Officer, Allure Ventures
As the Chief Operating Offer of Allure Ventures Inc., Kuldeep Singh Chohan is a well-experienced senior principle and owner. He brings with himself 30+ years of experience in construction and construction management. Currently leading a team of hundreds of builders, he has a long history as a builder himself. As a new immigrant to Canada, Chohan quickly recognised the value in real estate investment and the construction industry as a demanding, but potentially lucrative means for building family assets. Since then, he has worked diligently and opportunistically to leverage his investments in the market.
Alongside being extremely well-respected in the industry, he is also very much tied to the community and is an active giver to local temples. He leads impressive temple improvement projects designed to enhance the experience of worshipers and guests. Undoubtedly, Chohan has a focus on community and family.
In fact, Allure Ventures is above all a family affair. The family is close and supportive and aligned to the common goal of furthering the total enterprise value and ensuring positive contribution to the community. This alignment of purpose of values is a key to the ability for family companies to grow into major enterprises. The founder and ownership group of Allure Ventures Inc. are business leaders that have invested in the Surrey market for years as employers and construction experts. They bring their passion for the neighbourhood that formed their business background to the development projects they are envisioning forward.
The company’s first real estate development project is The Grand on King George. The design is for a 46-story mixed-use residential high-rise tower, joined to a five-story mid-rise commercial office building. It is a land assembly of several parcels. The Grand is fully sold out and has achieved some of the highest square foot prices seen in Surrey. Allure will be announcing several more epic high rise tower projects to begin in 2022, with almost 2,000 more residential units to be on offer.
With the City of Surrey envisioning a new and vibrant downtown core, Allure is highly confident in the ability to make positive contributions. The skytrain will be an integral part of the Allure development planning and a central feature of the livability and commercial viability for those that choose an Allure home or investment in Surrey City Centre. Allure is committed to helping the community make sound investment decisions, recognizing that these are major decisions for any individual or family. The team will endeavor to ensure your family is right in the choice to put your trust in the Allure family.
DARPAN’s Super Seven
1. Tell us about yourself and your journey into real estate.
I have spent my entire professional career in the construction industry. Allure represents the family’s latest endeavor in the field of construction. Allure supports end-to-end land ownership, planning, construction, and sales and dispositions of resident, commercial and mixed-use towers.
2. What does your company stand for?
The Allure mantra is “our family building your home”, which is fully aligned as a family enterprise with close ties to the community. The family shows their passion for community through philanthropic giving, in support of several local charities.
3. What can buyers expect when buying from you?
Those that choose to invest with Allure can expect value and quality. The company strives to provide exceptional value through careful attention to in-home and common space appointments. It is important that those who choose Allure feel at home and comfortable with access to thoughtful amenities that enhance living.
4. What is your advice for someone venturing into real estate?
Those that want to enter the real estate business should understand that there are many technical challenges to overcome and relationship-building that needs to be forefront. Building large scale structures on time, on budget, and in scope is about effectively managing relationships with the many people who help you build successfully.
5. What is your mantra for success?
Quality and schedule are the priority. The rest will follow.
6. What are your hobbies?
I am very much focused on family and community, trying to give back as much as I can.
7. In your opinion, what is driving the price jumps in the Lower Mainland?
With mountains, seas, and an abundance of natural beauty, British Columbia is a picturesque paradise. Add to that governments that support people, a strong social fabric, and string community activism – we live in the best place in the world! With so many people always wanting to make British Columbia home, it is of no surprise that the price keeps increasing even in the face of the pandemic or economic pressures. Moreover, the construction industry in British Columbia has managed to design residences in line with the expectations of buyers. The West Coast style, even as it evolves, is always in demand.
