Close X
Sunday, November 24, 2024
ADVT 
Tech

Toronto Star Launches Free App Star Touch, Hopes For La Presse-esque Success

The Canadian Press, 15 Sep, 2015 12:03 PM
    TORONTO — The Toronto Star's much buzzed-about free tablet application is launching today.
     
    Star Touch is inspired by the La Presse tablet app, which has been a rousing success for the Montreal-based, French-language newspaper.
     
    La Presse, in fact, supplied the platform and some technical staff to help the Star develop its new app.
     
    David Holland, president and chief executive of Torstar, has said Canada's biggest newspaper is aiming to dramatically change storytelling with Star Touch. 
     
    He told Torstar's annual general meeting earlier this year that the newspaper's stories will be showcased in a more interactive way than ever before.
     
    Ads will also be interactive on Star Touch in an attempt to allow advertisers to reach and engage younger readers, Holland added.
     
    La Presse+ launched in April 2013 and reaches more than 450,000 people a week, an independent survey found. Most of them are aged between 25 to 54.
     
    The Star has a daily paid average circulation of just over 175,000, according to the most recent numbers from the Canadian Circulation Audits Board for the three-month period that ended in June.
     
    Torstar has invested heavily in Star Touch, hiring dozens of new editorial staff and lining up as many as 65 advertisers for the launch.

    MORE Tech ARTICLES

    Instagram Won't Ban Breastfeeding Photos

    Instagram Won't Ban Breastfeeding Photos
    Under pressure from the online community, Instagram updated its community guidelines which now allow mothers to post such photos.

    Instagram Won't Ban Breastfeeding Photos

    There's An Android Robot Urinating On Apple Logo In Pakistan Maps And Google Is Very Sorry For It

    There's An Android Robot Urinating On Apple Logo In Pakistan Maps And Google Is Very Sorry For It
    The image was located in Pakistan near Rawalpindi and was added by a user to Google Maps through Map Maker -- a feature that allows users to add content and additional information to Google Maps.

    There's An Android Robot Urinating On Apple Logo In Pakistan Maps And Google Is Very Sorry For It

    Revealed: What Makes YouTube So Popular

    Revealed: What Makes YouTube So Popular
    The secret of YouTube's popularity lies in its flexibility that provides its users an opportunity to create their own alternate music videos, says a study.

    Revealed: What Makes YouTube So Popular

    Most Women Will Post Only Sixth Selfie On Facebook: Survey

    Most Women Will Post Only Sixth Selfie On Facebook: Survey
    "The sixth selfie is the one that women would use on an average, while men were happy with their image on the fourth try," showed the results 

    Most Women Will Post Only Sixth Selfie On Facebook: Survey

    First Selfie Stick Appeared In 1980s

    First Selfie Stick Appeared In 1980s
    Do you have any idea when the first selfie stick was invented? Well, it was invented in the 1980s by Hiroshi Ueda, who worked for the Minolta camera company at the time and was a keen photographer, 

    First Selfie Stick Appeared In 1980s

    Indian-Origin Scientist Develops First Self-powered Camera

    Indian-Origin Scientist Develops First Self-powered Camera
    Computer scientist Shree K. Nayar from the Columbia University has invented the world's first fully self-powered video camera that can produce an image each second, indefinitely, of a well-lit indoor scene.

    Indian-Origin Scientist Develops First Self-powered Camera