Close X
Thursday, November 14, 2024
ADVT 
Tech

Toronto Star Launches Free App Star Touch, Hopes For La Presse-esque Success

The Canadian Press, 15 Sep, 2015 12:03 PM
    TORONTO — The Toronto Star's much buzzed-about free tablet application is launching today.
     
    Star Touch is inspired by the La Presse tablet app, which has been a rousing success for the Montreal-based, French-language newspaper.
     
    La Presse, in fact, supplied the platform and some technical staff to help the Star develop its new app.
     
    David Holland, president and chief executive of Torstar, has said Canada's biggest newspaper is aiming to dramatically change storytelling with Star Touch. 
     
    He told Torstar's annual general meeting earlier this year that the newspaper's stories will be showcased in a more interactive way than ever before.
     
    Ads will also be interactive on Star Touch in an attempt to allow advertisers to reach and engage younger readers, Holland added.
     
    La Presse+ launched in April 2013 and reaches more than 450,000 people a week, an independent survey found. Most of them are aged between 25 to 54.
     
    The Star has a daily paid average circulation of just over 175,000, according to the most recent numbers from the Canadian Circulation Audits Board for the three-month period that ended in June.
     
    Torstar has invested heavily in Star Touch, hiring dozens of new editorial staff and lining up as many as 65 advertisers for the launch.

    MORE Tech ARTICLES

    Google Scholar turns 10 this month

    Google Scholar turns 10 this month
    Google Scholar, the free search engine for scholarly literature that has transformed the way scientists consult literature online, will turn 10 Nov 18....

    Google Scholar turns 10 this month

    How glass can help build super-fast computers

    How glass can help build super-fast computers
    New research demonstrates how glass could be manipulated to create a material that would allow computers to transfer information using light....

    How glass can help build super-fast computers

    Tool to help women report harassment faced on Twitter

    Tool to help women report harassment faced on Twitter
    The micro-blogging site has launched a tool that will allow women to report abuse and harassment on Twitter and get the issue resolved within 24 hours....

    Tool to help women report harassment faced on Twitter

    Lasers to measure wind speed and direction

    Lasers to measure wind speed and direction
    The idea is to provide long-term measurements of how much power offshore wind can generate and to help designers prevent wind turbine fatigue....

    Lasers to measure wind speed and direction

    Half of world population to use mobile internet by 2020: GSMA

    Half of world population to use mobile internet by 2020: GSMA
    "It is calculated that there were 2.2 billion mobile internet subscribers in 2013, representing approximately 30 percent of the global population. GSMA...

    Half of world population to use mobile internet by 2020: GSMA

    Social media helps get science work noticed

    Social media helps get science work noticed
    Sharing science work via social media like Twitter is good for researchers in getting their works noticed, shows a study....

    Social media helps get science work noticed