Close X
Sunday, November 24, 2024
ADVT 
Tech

Toronto Star Launches Free App Star Touch, Hopes For La Presse-esque Success

The Canadian Press, 15 Sep, 2015 12:03 PM
    TORONTO — The Toronto Star's much buzzed-about free tablet application is launching today.
     
    Star Touch is inspired by the La Presse tablet app, which has been a rousing success for the Montreal-based, French-language newspaper.
     
    La Presse, in fact, supplied the platform and some technical staff to help the Star develop its new app.
     
    David Holland, president and chief executive of Torstar, has said Canada's biggest newspaper is aiming to dramatically change storytelling with Star Touch. 
     
    He told Torstar's annual general meeting earlier this year that the newspaper's stories will be showcased in a more interactive way than ever before.
     
    Ads will also be interactive on Star Touch in an attempt to allow advertisers to reach and engage younger readers, Holland added.
     
    La Presse+ launched in April 2013 and reaches more than 450,000 people a week, an independent survey found. Most of them are aged between 25 to 54.
     
    The Star has a daily paid average circulation of just over 175,000, according to the most recent numbers from the Canadian Circulation Audits Board for the three-month period that ended in June.
     
    Torstar has invested heavily in Star Touch, hiring dozens of new editorial staff and lining up as many as 65 advertisers for the launch.

    MORE Tech ARTICLES

    Bell's CraveTV launches next week for $4 a month

    Bell's CraveTV launches next week for $4 a month
    Bell's streaming competitor to Netflix and Shomi will launch to "TV lovers" next week at about half the price.

    Bell's CraveTV launches next week for $4 a month

    IBM helps you donate computer power to fight Ebola

    IBM helps you donate computer power to fight Ebola
    IBM has engineered a way for everyone to join the fight against Ebola — by donating processing time on their personal computers, phones or tablets to researchers.

    IBM helps you donate computer power to fight Ebola

    Twitter gets Instagram style photo filters

    Twitter gets Instagram style photo filters
    The Twitter app for iOS and Android devives has replaced its photo filter grid with an easier to use Instagram-style row of adjustable filters....

    Twitter gets Instagram style photo filters

    This computer understands science better than humans

    This computer understands science better than humans
    A computer developed by the University of Wisconsin-Madison (UWM) has proved that it is better than scientists at extracting data from scientific publications...

    This computer understands science better than humans

    MIT engineers overcome doubters to design a cheetah robot that can run, jump on battery power

    MIT engineers overcome doubters to design a cheetah robot that can run, jump on battery power
    It's a robot unlike any other: inspired by the world's fastest land animal, controlled by video game technology and packing nifty sensors

    MIT engineers overcome doubters to design a cheetah robot that can run, jump on battery power

    App That Stops You From 'Drunk' Calling Your Girlfriend

    App That Stops You From 'Drunk' Calling Your Girlfriend
    Described as a "condom for your phone", Drunk Mode stops you from doing foolish things with your phone when you have had a few drinks, IBTimes reported.

    App That Stops You From 'Drunk' Calling Your Girlfriend