Close X
Friday, November 29, 2024
ADVT 
Tech

Watchout! Too many photos won't sell your product online

Darpan News Desk Darpan, 31 May, 2014 12:00 PM
    If you wish to sell your old laptop online before buying a new tablet, restrain the urge to upload several photos as researchers have found that too many photos can confuse consumers and dent your chances of selling.
     
    Looking at more photos when making product comparisons can ultimately inhibit consumers from noticing what differentiates them in the first place.
     
    "The intuition that 'seeing more is always better' does not consider the possibility that when presented with too many product photos, the way we process information is altered," said Jayson Shi Jia from the University of Hong Kong.
     
    Across six experiments, participants were shown photos of comparative products to study the impact that increasing the number of additional photos for each item had on consumer perceptions and the overall decision making process.
     
    In one experiment, participants were shown photos of two different shoes in an online shopping environment.
     
    Some participants saw only a single 'main photo' of each shoe while others were given 'additional views' for each shoe.
     
    Participants who saw the additional product photos were both less confident about their decision and liked and valued the product less than those who saw only one photo for each shoe.
     
    The study appeared in the Journal of Consumer Research.

    MORE Tech ARTICLES

    Google encrypts all emails for a spy-free Gmail

    Google encrypts all emails for a spy-free Gmail
    In a bid to stop snooping on its users, Google has overhauled its Gmail service in a big way - encrypting every single email you send or receive.

    Google encrypts all emails for a spy-free Gmail

    Turkey bans Twitter

    Turkey bans Twitter
    Turkey has banned social networking site Twitter, media reported. The ban came to light when Twitter users, trying to log on to their accounts, were redirected to a statement by Turkey's telecommunications regulator instead, BBC reported

    Turkey bans Twitter

    Australia eases visa laws for Indian, Chinese students

    Australia eases visa laws for Indian, Chinese students
    In a significant reform of the immigration laws affecting international students, Australia has eased the financial requirements for the visa applicants from "high risk" countries like India, China and Pakistan.

    Australia eases visa laws for Indian, Chinese students

    How do people stay slim despite eating 'fat' food?

    How do people stay slim despite eating 'fat' food?
    Your closest pal or colleague may eat the same high-calorie food that you gulp down but know how he/she stays slim and trim while you keep on adding extra kilos around your waist?

    How do people stay slim despite eating 'fat' food?

    Believe it! Humans can smell 1 trillion odours

    Believe it! Humans can smell 1 trillion odours
    From freshly baked pizza or popped popcorns in a cinema theatre to fresh sea breeze or wet paint at home, our nose can actually distinguish at least one trillion different odours.

    Believe it! Humans can smell 1 trillion odours

    Obese? Blame it on fat cells' expansion

    Obese? Blame it on fat cells' expansion
    You have heard about obesity or accumulation of fat but do you know that nutrition is not the only factor driving obesity in our kids? According to researchers, the mechanics of 'cellular expansion' plays a pivotal role in fat production.

    Obese? Blame it on fat cells' expansion