Close X
Friday, November 1, 2024
ADVT 
Tech

Watchout! Too many photos won't sell your product online

Darpan News Desk Darpan, 31 May, 2014 12:00 PM
    If you wish to sell your old laptop online before buying a new tablet, restrain the urge to upload several photos as researchers have found that too many photos can confuse consumers and dent your chances of selling.
     
    Looking at more photos when making product comparisons can ultimately inhibit consumers from noticing what differentiates them in the first place.
     
    "The intuition that 'seeing more is always better' does not consider the possibility that when presented with too many product photos, the way we process information is altered," said Jayson Shi Jia from the University of Hong Kong.
     
    Across six experiments, participants were shown photos of comparative products to study the impact that increasing the number of additional photos for each item had on consumer perceptions and the overall decision making process.
     
    In one experiment, participants were shown photos of two different shoes in an online shopping environment.
     
    Some participants saw only a single 'main photo' of each shoe while others were given 'additional views' for each shoe.
     
    Participants who saw the additional product photos were both less confident about their decision and liked and valued the product less than those who saw only one photo for each shoe.
     
    The study appeared in the Journal of Consumer Research.

    MORE Tech ARTICLES

    Magnets to power your fridge!

    Magnets to power your fridge!
    Within a decade, we could be using much more energy-efficient refrigerators than what we have today as researchers have now identified a new “universal” property of metamagnets, unleashing its potential applications for several items of everyday use.

    Magnets to power your fridge!

    Amazing! 'Gesture' keyboard lets you swipe words in air!

    Amazing! 'Gesture' keyboard lets you swipe words in air!
    Based partly on sensor technology built for the Microsoft Kinect games, the keyboards of the future could let users manipulate data without sitting down and typing in one letter at a time.

    Amazing! 'Gesture' keyboard lets you swipe words in air!

    Learn how to limit screen time for kids

    Learn how to limit screen time for kids
    It is no longer just the television or the computer that young children are glued to these days as smart phones and tablets have made it even more difficult for parents to limit the screen time for their kids.

    Learn how to limit screen time for kids

    Smart phone can help you shed weight better!

    Smart phone can help you shed weight better!
    Smart phone applications can help dieters integrate healthy behaviour changes into their daily lives, researchers from University of Missouri (MU) Columbia have revealed.

    Smart phone can help you shed weight better!

    Now, a pill to test water quality at home!

    Now, a pill to test water quality at home!
    Want to know if the water you are drinking at home is safe? You could soon test the water quality on your own instead of shipping it into a laboratory as researchers have developed a way to pack the laboratory into a simple pill.

    Now, a pill to test water quality at home!

    How Twitter can predict social movements in advance

    How Twitter can predict social movements in advance
    What if we can predict social movements, consumer reactions or even possible outbreaks of epidemics up to two months in advance just by monitoring 50,000 Twitter accounts?

    How Twitter can predict social movements in advance