Close X
Thursday, October 31, 2024
ADVT 
Tech

Watchout! Too many photos won't sell your product online

Darpan News Desk Darpan, 31 May, 2014 12:00 PM
    If you wish to sell your old laptop online before buying a new tablet, restrain the urge to upload several photos as researchers have found that too many photos can confuse consumers and dent your chances of selling.
     
    Looking at more photos when making product comparisons can ultimately inhibit consumers from noticing what differentiates them in the first place.
     
    "The intuition that 'seeing more is always better' does not consider the possibility that when presented with too many product photos, the way we process information is altered," said Jayson Shi Jia from the University of Hong Kong.
     
    Across six experiments, participants were shown photos of comparative products to study the impact that increasing the number of additional photos for each item had on consumer perceptions and the overall decision making process.
     
    In one experiment, participants were shown photos of two different shoes in an online shopping environment.
     
    Some participants saw only a single 'main photo' of each shoe while others were given 'additional views' for each shoe.
     
    Participants who saw the additional product photos were both less confident about their decision and liked and valued the product less than those who saw only one photo for each shoe.
     
    The study appeared in the Journal of Consumer Research.

    MORE Tech ARTICLES

    PayPal's Indian-American executive says he quit before Twitter tirade

    PayPal's Indian-American executive says he quit before Twitter tirade
    Rakesh "Rocky" Agrawal, PayPal's Indian-American strategy executive claims he had resigned from the payments giant before he unleashed a late-night Twitter rant against a couple of co-workers Friday.

    PayPal's Indian-American executive says he quit before Twitter tirade

    Microchip that would make your PC work like human brain!

    Microchip that would make your PC work like human brain!
    Distressed at the slow speed of your personal computer? Here comes a microchip that would give your PC a speed that is 9,000 faster than an average one.

    Microchip that would make your PC work like human brain!

    Brew a perfect tea with this technology

    Brew a perfect tea with this technology
    This tea machine brews a perfect cup of tea every time you go for it. But there ain't free tea, isn't it?

    Brew a perfect tea with this technology

    Humble headphone to monitor pulse, BP?

    Humble headphone to monitor pulse, BP?
    Move over smart phones if you are interested in fitness trackers on the go. Here come headphones that can monitor your heart rate and blood pressure.

    Humble headphone to monitor pulse, BP?

    What! $1500 Google Glass actually a $80 device?

    What! $1500 Google Glass actually a $80 device?
    Looking forward to spend $1,500 to buy your set of Google Glass soon? This information may shock you that it takes electronic components worth a mere $80 to develop one eyewear device!

    What! $1500 Google Glass actually a $80 device?

    Now, a new app for designers

    Now, a new app for designers
    Called iD Cards, the app helps design specialists communicate with each other by standardising the language used for 32 types of sketch, drawing, model and prototype.

    Now, a new app for designers