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Time On Mobile Devices And Streaming TV Is Up, And Traditional Tv Is Paying The Price

Darpan News Desk The Canadian Press, 03 Dec, 2015 11:06 AM
    LOS ANGELES — The use of Internet-ready devices like smartphones has seriously cut into American's TV-watching time, new Nielsen data shows, potentially undercutting the notion that mobile devices merely serve as "second screens" while people are plopped in front of the set.
     
    Data provided to The Associated Press shows that the number of 18-to-34-year-olds who used a smartphone, tablet or TV-connected device like a streaming box rose 26 per cent in May compared to a year earlier, to an average of 8.5 million people per minute.
     
    Those in the same age group who watched TV, listened to radio or used a computer fell 8 per cent over the same time, to 16.6 million people.
     
    Nielsen's inaugural "Comparable Metrics" report for the first time introduces data that directly compares the time people spend on various devices.

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