Close X
Wednesday, November 6, 2024
ADVT 
Tech

Priv Fails To Boost Smartphone Sales, Questions Loom On Blackberry

Darpan News Desk The Canadian Press, 01 Apr, 2016 11:50 AM
    WATERLOO, Ont. — BlackBerry sold about 100,000 fewer smartphones in its last quarter despite the launch of its first Android-powered device, the Priv.
     
    The company said Friday it sold roughly 600,000 cellphones over the three-month period ending Feb. 29, the first full quarter to include sales of the Priv, which BlackBerry released with much fanfare last November. It did not specify how many of the devices sold were Privs.
     
    In the previous quarter, BlackBerry (TSX:BB) sold roughly 700,000 phones.
     
    Apple sold nearly 75 million phones in its first quarter of 2016.
     
    BlackBerry has a lot riding on the Priv. Some industry watchers anticipate BlackBerry will stop producing cellphones altogether if Priv sales are lacklustre.
     
    Executive chairman and CEO John Chen admitted hardware revenue fell short of the company's expectations. But he said he remains optimistic about BlackBerry's future in the smartphone market.
     
    "I still believe that we have a shot at it," he said during a conference call with investors in Waterloo, Ont., where the company is headquartered.
     
    "Hopefully, I'm not naive."
     
     
    He partly attributed the drop in sales to lengthy contract negotiations with major cellphone carriers including Verizon Wireless that pushed new distribution deals into the next quarter. BlackBerry plans to tackle distribution, which Chen identified as the main issue, to help increase sales.
     
    The Priv is now available in 34 countries, he said — up from four since the previous quarter.
     
    As the high-end smartphone market is becoming saturated, Chen said he is also looking at creating a mid-range device, but is not prepared to make an announcement yet.
     
    Chen said the company is on track to make money from its smartphone business during this fiscal year, which began March 1, and needs to sell about three million smartphones for an average price of about $300 to break even. But he reiterated that if the business remains unprofitable, BlackBerry will have to stop making smartphones.
     
    BlackBerry's other businesses performed better in the last quarter. Its software and services revenue was up 106 per cent for the same quarter year over year.
     
    The company's priority is ramping up this segment of its business and projects it will grow about 30 per cent this fiscal year, Chen said. He suggested this could tie into hardware sales.
     
     
    BlackBerry reported a US$238 million net loss in its fourth quarter, with much of the red ink attributed to costs related to restructuring and acquisitions. The loss amounted to 45 cents US per share.
     
    After adjustments that exclude the restructuring and acquisition costs, the loss was three cents per share — less than analyst estimates of 10 cents per share.
     
    Revenue was US$464 million, including a writedown of deferred revenue associated with recent acquisitions. Without that, it would have been US$487 million.
     
    The revenue was below analyst estimates of US$563 million, according to Thomson Reuters.
     
    In mid-morning trading, BlackBerry shares were down about seven per cent at C$9.76 on the Toronto Stock Exchange and US$7.48 on the Nasdaq, a decline of nearly eight per cent.

    MORE Tech ARTICLES

    Watch out for muggers while wearing Google Glass

    Watch out for muggers while wearing Google Glass
    The early birds who bought $1,500 (Rs.90,000) wearable eyewear Google Glass that was sold for one day in the US last week are facing street violence from muggers and privacy campaigners.

    Watch out for muggers while wearing Google Glass

    Feeling hot? Make the clouds rain with laser

    Feeling hot? Make the clouds rain with laser
    Days are not far when we would be able to summon a shower from the sky or trigger lightning at will as researchers have now extended high-intensity laser with hope of stimulating showers.

    Feeling hot? Make the clouds rain with laser

    Talk to your smart phone to unlock car!

    Talk to your smart phone to unlock car!
    Four students from University of Pennsylvania have developed a technology called GoogolPlex that allows users to get more from Apple's iPhone by simply talking to it.

    Talk to your smart phone to unlock car!

    Tiny robots to help you perform daily chores

    Tiny robots to help you perform daily chores
    Soon, tiny robots would be performing tasks such as measuring pollution, extinguishing fire and delivering medicines into the body in a non-invasive way.

    Tiny robots to help you perform daily chores

    Now, share your exact location with Facebook friends

    Now, share your exact location with Facebook friends
    The company has launched a new feature which can let you see which of your friends are nearby.

    Now, share your exact location with Facebook friends

    Google Camera app for Android devices is here

    Google Camera app for Android devices is here
    This camera is really cool. Although Google's Nexus smart phones do not come on top of your mind when you think of buying one, this all new camera app may force you to reconsider your plan.

    Google Camera app for Android devices is here