Close X
Friday, November 29, 2024
ADVT 
Tech

Job Ads On Google Sexist, Says Study

IANS, 08 Jul, 2015 10:44 AM
  • Job Ads On Google Sexist, Says Study
A study by an Indian-American at Carnegie Mellon University shows that lesser number of women, as compared to men, are shown in online ads promising high-salary jobs.
 
"The tool that runs experiments with simulated user profiles established that the gender discrimination was real," said Anupam Datta, associate professor of computer science and of electrical and computer engineering at Carnegie Mellon University.
 
The study, published in the proceedings on Privacy Enhancing Technologies, used the automated AdFisher tool developed by Datta to run 21 experiments evaluating Ad Settings, a web page Google created to give users some control over the ads delivered to them.
 
"We can't look inside the black box that makes the decisions, but AdFisher can find changes in preferences and changes in the behaviour of its virtual users that cause changes in the ads users receive," said Michael Carl Tschantz, researcher at the International Computer Science Institute in Berkeley, California.
 
To study the impact of gender, researchers created 1,000 simulated users - half designated male, half female - and had them visit 100 top employment sites.
 
"The male users were shown the high-paying job ads about 1,800 times, compared to female users who saw those ads about 300 times," said Amit Datta, an Indian-origin a Ph.D. student in electrical and computer engineering.
 
By comparison, the ads most associated with female profiles were for a generic job posting service and an auto dealer.

MORE Tech ARTICLES

Apple rejects app to facilitate female masturbation

Apple rejects app to facilitate female masturbation
 An app that teaches women how to masturbate has been removed by Apple from its iTunes stores worldwide.

Apple rejects app to facilitate female masturbation

Bizarre! One in six Britons prefer sex with robots

Bizarre! One in six Britons prefer sex with robots
Roughly one in six respondents would “have sex with an android” and another one in three (29 percent) were 'OK' with others getting down with robots, the survey revealed.

Bizarre! One in six Britons prefer sex with robots

Want to know how to get a good raise? Read this!

Want to know how to get a good raise? Read this!
Have you received a less favourable appraisal from your boss this year? You are likely coming to office late. A study has found bosses to be favouring employees who, even though on flexible timings, arrived early.

Want to know how to get a good raise? Read this!

New technology may improve light-based cancer treatment

New technology may improve light-based cancer treatment
Researchers have developed a new technology that could bring photodynamic therapy (PDT), which uses lasers to activate special drugs to treat easily accessible tumours such as oral and skin cancer, into areas of the body which were previously inaccessible.

New technology may improve light-based cancer treatment

Handle this! Teenagers don't trust information via tweets

Handle this! Teenagers don't trust information via tweets
Are you among those who love tweeting but somewhat wary of information via tweets from others? Join the 'Millennial Generation' that has a “healthy mistrust” of the information they read on Twitter.

Handle this! Teenagers don't trust information via tweets

Secure your tablet with safer lithium-ion battery

Secure your tablet with safer lithium-ion battery
The convenient and deficient lithium-ion battery (LIB) that power your tablets and smartphones may soon become a lot safer as scientists have designed a kind of lithium battery component that is far less likely to catch fire and still promises effective performance.

Secure your tablet with safer lithium-ion battery