Close X
Friday, November 29, 2024
ADVT 
Tech

Job Ads On Google Sexist, Says Study

IANS, 08 Jul, 2015 10:44 AM
  • Job Ads On Google Sexist, Says Study
A study by an Indian-American at Carnegie Mellon University shows that lesser number of women, as compared to men, are shown in online ads promising high-salary jobs.
 
"The tool that runs experiments with simulated user profiles established that the gender discrimination was real," said Anupam Datta, associate professor of computer science and of electrical and computer engineering at Carnegie Mellon University.
 
The study, published in the proceedings on Privacy Enhancing Technologies, used the automated AdFisher tool developed by Datta to run 21 experiments evaluating Ad Settings, a web page Google created to give users some control over the ads delivered to them.
 
"We can't look inside the black box that makes the decisions, but AdFisher can find changes in preferences and changes in the behaviour of its virtual users that cause changes in the ads users receive," said Michael Carl Tschantz, researcher at the International Computer Science Institute in Berkeley, California.
 
To study the impact of gender, researchers created 1,000 simulated users - half designated male, half female - and had them visit 100 top employment sites.
 
"The male users were shown the high-paying job ads about 1,800 times, compared to female users who saw those ads about 300 times," said Amit Datta, an Indian-origin a Ph.D. student in electrical and computer engineering.
 
By comparison, the ads most associated with female profiles were for a generic job posting service and an auto dealer.

MORE Tech ARTICLES

App that locks kids' gadgets for family meal

App that locks kids' gadgets for family meal
Do your kids spend dinner time playing with ipads or smartphones? Try this app that automatically locks their gadgets at meal times to get the family back to the dinner table.

App that locks kids' gadgets for family meal

App to help keep 'traveller's diarrhoea at bay

App to help keep 'traveller's diarrhoea at bay
For those who are gastronomically adventurous, travelling is hardly any fun without savouring the succulent local dishes and drinks.

App to help keep 'traveller's diarrhoea at bay

Did you find your spouse on Facebook or Twitter?

Did you find your spouse on Facebook or Twitter?
If you got married in the last few years, chances are that you may have found your life partner on a social networking site such as Twitter and Facebook - without you actually realising it.

Did you find your spouse on Facebook or Twitter?

'Smart' gloves to help soldiers scale vertical walls

'Smart' gloves to help soldiers scale vertical walls
 If you have seen the movie "Mission Impossible - Ghost Protocol", you can not forget the scene where actor Tom Cruise scales and swings from world's tallest building Burj Khalifa in Dubai wearing adhesive gloves.

'Smart' gloves to help soldiers scale vertical walls

Four tomatoes a day may reduce kidney cancer risk

Four tomatoes a day may reduce kidney cancer risk
Love tomatoes? You have more reasons to relish them as a tomato-rich diet may lower kidney cancer risk, especially in case of women.

Four tomatoes a day may reduce kidney cancer risk

World's first 3D smartphone from Amazon?

World's first 3D smartphone from Amazon?
Move over ordinary smartphones as Amazon is reportedly planning to launch the world's first smartphone with a 3D display.

World's first 3D smartphone from Amazon?