Close X
Monday, November 11, 2024
ADVT 
Tech

Job Ads On Google Sexist, Says Study

IANS, 08 Jul, 2015 10:44 AM
  • Job Ads On Google Sexist, Says Study
A study by an Indian-American at Carnegie Mellon University shows that lesser number of women, as compared to men, are shown in online ads promising high-salary jobs.
 
"The tool that runs experiments with simulated user profiles established that the gender discrimination was real," said Anupam Datta, associate professor of computer science and of electrical and computer engineering at Carnegie Mellon University.
 
The study, published in the proceedings on Privacy Enhancing Technologies, used the automated AdFisher tool developed by Datta to run 21 experiments evaluating Ad Settings, a web page Google created to give users some control over the ads delivered to them.
 
"We can't look inside the black box that makes the decisions, but AdFisher can find changes in preferences and changes in the behaviour of its virtual users that cause changes in the ads users receive," said Michael Carl Tschantz, researcher at the International Computer Science Institute in Berkeley, California.
 
To study the impact of gender, researchers created 1,000 simulated users - half designated male, half female - and had them visit 100 top employment sites.
 
"The male users were shown the high-paying job ads about 1,800 times, compared to female users who saw those ads about 300 times," said Amit Datta, an Indian-origin a Ph.D. student in electrical and computer engineering.
 
By comparison, the ads most associated with female profiles were for a generic job posting service and an auto dealer.

MORE Tech ARTICLES

2.5 bn smartphone users globally by 2015: US report

2.5 bn smartphone users globally by 2015: US report
Nearly 2.5 billion people or 35 percent of the global population is expected to use smartphones by the end of 2015, says the latest report of US-based industry...

2.5 bn smartphone users globally by 2015: US report

New technique to build 'invisible' materials with light

New technique to build 'invisible' materials with light
A new method of building materials using light could one day enable technologies that are often considered the realm of science fiction, such as invisibility ...

New technique to build 'invisible' materials with light

Device to help neuroscientists analyse 'big data'

Device to help neuroscientists analyse 'big data'
In the era of unprecedented quantities of information via web, mobile and other internet-based operations, here comes a new device that can help neuroscientists make sense of the "big data"....

Device to help neuroscientists analyse 'big data'

Lenovo to take on Google Glass

Lenovo to take on Google Glass
 Lenovo is developing a wearable smart glass similar to Google Glass with an external battery to be worn on the neck....

Lenovo to take on Google Glass

Coming Soon, lighter batteries with more life

Coming Soon, lighter batteries with more life
You may soon be able to have a cell phone with double or triple the battery life as researchers have taken a big step towards accomplishing what battery...

Coming Soon, lighter batteries with more life

Is mobile wallet a distant dream in India?

Is mobile wallet a distant dream in India?
Despite a huge unbanked population and 700 million cell phone connections, the concept of mobile wallet will take some time to become popular in...

Is mobile wallet a distant dream in India?