Close X
Monday, November 25, 2024
ADVT 
Tech

Job Ads On Google Sexist, Says Study

IANS, 08 Jul, 2015 10:44 AM
  • Job Ads On Google Sexist, Says Study
A study by an Indian-American at Carnegie Mellon University shows that lesser number of women, as compared to men, are shown in online ads promising high-salary jobs.
 
"The tool that runs experiments with simulated user profiles established that the gender discrimination was real," said Anupam Datta, associate professor of computer science and of electrical and computer engineering at Carnegie Mellon University.
 
The study, published in the proceedings on Privacy Enhancing Technologies, used the automated AdFisher tool developed by Datta to run 21 experiments evaluating Ad Settings, a web page Google created to give users some control over the ads delivered to them.
 
"We can't look inside the black box that makes the decisions, but AdFisher can find changes in preferences and changes in the behaviour of its virtual users that cause changes in the ads users receive," said Michael Carl Tschantz, researcher at the International Computer Science Institute in Berkeley, California.
 
To study the impact of gender, researchers created 1,000 simulated users - half designated male, half female - and had them visit 100 top employment sites.
 
"The male users were shown the high-paying job ads about 1,800 times, compared to female users who saw those ads about 300 times," said Amit Datta, an Indian-origin a Ph.D. student in electrical and computer engineering.
 
By comparison, the ads most associated with female profiles were for a generic job posting service and an auto dealer.

MORE Tech ARTICLES

Facebook alters research guidelines

Facebook alters research guidelines
After facing global flak over its users' mood study, the social networking site Facebook has given researchers clear guidelines for further research....

Facebook alters research guidelines

Facebook's Mark Zuckerberg to visit India next week

Facebook's Mark Zuckerberg to visit India next week
His visit comes three months (July, 2014) after the visit of Sheryl Sandberg, chief operating officer of the social networking giant, to the country, which is...

Facebook's Mark Zuckerberg to visit India next week

First rechargeable solar battery

First rechargeable solar battery
Integrating the function of a solar panel that captures light, and a cheap battery that stores energy into one hybrid device, researchers have successfully...

First rechargeable solar battery

New app to promote consensual sex

New app to promote consensual sex
In a bid to solve cases of date rape and sexual assault on campus, here comes an app that makes consensual sex as easy as a flick of your finger.

New app to promote consensual sex

Microsoft to set up cloud data centres in India

Microsoft to set up cloud data centres in India
Microsoft will offer its commercial cloud services -- Azure and Office 365 --by the end of 2015 from local data centres in India where the company sees a $2 trillion business opportunity....

Microsoft to set up cloud data centres in India

Want high-speed selfies? Try Instagram app

Want high-speed selfies? Try Instagram app
If you have not tried Instagram's new app for a high-speed selfie to woo your girlfriend, you are definitely missing out on some great action here....

Want high-speed selfies? Try Instagram app