Close X
Thursday, November 28, 2024
ADVT 
Tech

Job Ads On Google Sexist, Says Study

IANS, 08 Jul, 2015 10:44 AM
  • Job Ads On Google Sexist, Says Study
A study by an Indian-American at Carnegie Mellon University shows that lesser number of women, as compared to men, are shown in online ads promising high-salary jobs.
 
"The tool that runs experiments with simulated user profiles established that the gender discrimination was real," said Anupam Datta, associate professor of computer science and of electrical and computer engineering at Carnegie Mellon University.
 
The study, published in the proceedings on Privacy Enhancing Technologies, used the automated AdFisher tool developed by Datta to run 21 experiments evaluating Ad Settings, a web page Google created to give users some control over the ads delivered to them.
 
"We can't look inside the black box that makes the decisions, but AdFisher can find changes in preferences and changes in the behaviour of its virtual users that cause changes in the ads users receive," said Michael Carl Tschantz, researcher at the International Computer Science Institute in Berkeley, California.
 
To study the impact of gender, researchers created 1,000 simulated users - half designated male, half female - and had them visit 100 top employment sites.
 
"The male users were shown the high-paying job ads about 1,800 times, compared to female users who saw those ads about 300 times," said Amit Datta, an Indian-origin a Ph.D. student in electrical and computer engineering.
 
By comparison, the ads most associated with female profiles were for a generic job posting service and an auto dealer.

MORE Tech ARTICLES

Playing Farmville On Facebook Cements Familial Bonds

Playing Farmville On Facebook Cements Familial Bonds
Do not fret if your child is playing Farmville on Facebook with his/her siblings or cousins. This will only cement the bond between them in the long run.

Playing Farmville On Facebook Cements Familial Bonds

Too Much Texting Bad For Your Spine

Too Much Texting Bad For Your Spine
Simple texting on smartphone can exert nearly 23 kg of pressure on your spine depending on the angle at which you are texting, an alarming research has revealed.

Too Much Texting Bad For Your Spine

Canadians Lukewarm When It Comes To Making Mobile Payments For Purchases: Study

Canadians Lukewarm When It Comes To Making Mobile Payments For Purchases: Study
TORONTO — Hype for mobile payments is growing but Canadians generally aren't very eager to pay for purchases with their smartphones, suggests a new report.

Canadians Lukewarm When It Comes To Making Mobile Payments For Purchases: Study

Toyota set to become world's first FCV seller

Toyota set to become world's first FCV seller
Japanese auto major Toyota said Tuesday that its "Mirai" hydrogen-powered vehicle will hit the Japanese market Dec 15, making it the world's first...

Toyota set to become world's first FCV seller

China's Tianhe-2 fastest supercomputer

China's Tianhe-2 fastest supercomputer
For the fourth consecutive time, Tianhe-2, developed by China's National University of Defence Technology, has retained the top spot as the world's fastest...

China's Tianhe-2 fastest supercomputer

Now Watch Your Friends Type Out Messages In Real Time With 'Terrifying' New app Beam Messenger

Now Watch Your Friends Type Out Messages In Real Time With 'Terrifying' New app Beam Messenger
 Imagine if you could read as your girlfriend types, deletes or rewrites a reply to your message. With this new app, there is no hiding the emotions that you pour into your messages.

Now Watch Your Friends Type Out Messages In Real Time With 'Terrifying' New app Beam Messenger