Close X
Friday, November 1, 2024
ADVT 
National

Watch: B.C. Uses Oculus Rift VR Tech To Offer Virtual Rides, Hikes In Tourism Pitch

Darpan News Desk The Canadian Press, 18 May, 2015 10:51 AM
    VICTORIA — Don a headset and zoom off in a sea-spraying skiff ride up British Columbia's wild coast, or feel the moisture hanging just above your shoulders in a hike through the Great Bear Rainforest.
     
    B.C.'s tourism marketing Crown corporation, Destination BC, is offering potential tourists a preview of what the province has to offer with a 360-degree video using Oculus Rift virtual reality technology.
     
    Viewers can virtually jump in as the skiff makes its way to Nimmo Bay, past barking sea lions and the ever changing blue-green hues of the ocean.
     
    "We were the first destination in North America to have a virtual reality tour," says Maria Greene, Destination BC marketing director.
     
    "Experiences like Nimmo Bay and all of our West Coast lodges — that offer amazing wildlife viewing and wonderful fishing and hiking and outdoor experiences — are huge draws for tourists."
     
    She said the virtual tours are being used as marketing tools at national and international tourism trade shows. Greene said it's only a matter of time before virtual reality tours become the latest version of traditional marketing brochures.
     
    "The area of the Great Bear Rainforest was one of many examples of fantastic locations in British Columbia that really show the essence of what B.C. has to offer," said Greene.
     
     
    "We had a crew that went into the area and used GoPro cameras and drones. We had guides to make sure we didn't impact the natural surroundings."
     
    The virtual tours are an innovative and exciting way to showcase B.C. as a place to visit, said Tourism Victoria's chief executive officer Paul Nursey.
     
    "We have to stand out because every country, every city, every big company like Disney and all the cruise lines are competing for the top time and attention of buyers and travellers," he said.
     
    "We have to find a way to be innovative and different. If you are just another trade show stand, with just another brochure, you are nothing."
     
    Nursey said the virtual tours help make emotional connections with tourists. They can immerse the senses with a personal, real-life experience.
     
    "It's meant to capture attention and create buzz," he said. 
     
    "You have to differentiate yourself. We have beautiful mountains, but so does Chile."
     
    On the rainforest hike, a waterfall cascades in the distance. No other person or building can be seen as the hikers traverse the mountainside trail.
     
    The hikers and boat riders end their adventures at Nimmo Bay, sitting on the wharf in the middle of nowhere as the ocean shimmers in the moonlight.
     
    To see a video about the making of The Wild Within VR Experience, 

    MORE National ARTICLES

    Ontario Man Stickhandling Across Canada To Raise Awareness Of Mental Illness

    Ontario Man Stickhandling Across Canada To Raise Awareness Of Mental Illness
    VANCOUVER — A 30-year-old Ontario man has embarked on a cross-country campaign to raise money and awareness of mental illness in Canada.

    Ontario Man Stickhandling Across Canada To Raise Awareness Of Mental Illness

    Inquest To Examine Death Of Woman Sent Home From Winnipeg Hospital In Taxi

    Inquest To Examine Death Of Woman Sent Home From Winnipeg Hospital In Taxi
    WINNIPEG — A woman whose mother died hours after being sent home in a cab from hospital is hoping an inquest that is to start Monday will provide some answers and help her heal.

    Inquest To Examine Death Of Woman Sent Home From Winnipeg Hospital In Taxi

    Rachel Notley Says It Hit Her A Week Before Election That She'd Be Premier

    EDMONTON — Rachel Notley knew a week before voting day that she was going to shatter the Progressive Conservative dynasty and become Alberta's 17th premier — and it hit her like a punch in the stomach.

    Rachel Notley Says It Hit Her A Week Before Election That She'd Be Premier

    Parents Treating Epileptic Girl With Marijuana Oil Want The Treatment To Be Legal

    Parents Treating Epileptic Girl With Marijuana Oil Want The Treatment To Be Legal
    THORNHILL, Ont. — Gwenevere Repetski turns three next month and she is finally able to crawl, a milestone her parents thought they would never see.

    Parents Treating Epileptic Girl With Marijuana Oil Want The Treatment To Be Legal

    Study Undermines Narrative Of First Nations As Simple Hunter-Gatherers

    Study Undermines Narrative Of First Nations As Simple Hunter-Gatherers
    VANCOUVER — The discovery of an expansive system of historic clam gardens along the Pacific Northwest coast is contributing to a growing body of work that's busting long-held beliefs about First Nations as heedless hunter-gatherers.

    Study Undermines Narrative Of First Nations As Simple Hunter-Gatherers

    Changes To Gun Licensing System Set To Pass Before Commons Recess, Fall Election

    Changes To Gun Licensing System Set To Pass Before Commons Recess, Fall Election
    OTTAWA — New Conservative legislation that changes the gun licensing system cleared a House of Commons committee last week and is on track to become law before the summer recess — and a likely fall election.

    Changes To Gun Licensing System Set To Pass Before Commons Recess, Fall Election