Close X
Tuesday, November 19, 2024
ADVT 
National

Target generated buzz with fashion but felled by pricing, niche focus: experts

Darpan News Desk The Canadian Press, 15 Jan, 2015 11:56 AM

    TORONTO — Target generated big buzz north of the border with a Jason Wu pop-up shop, splashy presentations at Toronto's World MasterCard Fashion Week and collaborations with homegrown brands such as Roots and Beaver Canoe.

    The designer partnerships and limited-edition fashion lines were a big selling point for the discount retailer, but they couldn't draw enough foot traffic and sales to help keep Target afloat in Canada.

    The Minneapolis-based retail giant announced Thursday that it would be closing up shop in Canada, a move that will impact 133 stores.

    Michael Mulvey of the University of Ottawa says the buzz generated by the company was "overwhelmed with discussion about price."

    Mulvey says Canadians are experienced at cross-border shopping and their expectations didn't match up with the selection of merchandise at Target's Canadian stores.

    Marketing expert Brynn Winegard says there was a niche audience who appreciated Target's designer partnerships, but it didn't translate to the wider mass market.

    Mississauga, Ont., blogger Lena Almeida says she liked to go to Target to check out the fashions but wasn't enticed to shop there for any other goods.

    MORE National ARTICLES

    Girl, 12, boy, 14, charged after mom says attempt made to snatch baby: Police

    Girl, 12, boy, 14, charged after mom says attempt made to snatch baby: Police
    TORONTO — A 12-year-old girl and a 14-year-old boy have been charged with abduction, robbery and other offences after a Toronto mother said two young people tried to snatch her baby.

    Girl, 12, boy, 14, charged after mom says attempt made to snatch baby: Police

    Facts about the 14 women who were killed at Ecole polytechnique in 1989

    Facts about the 14 women who were killed at Ecole polytechnique in 1989
    MONTREAL — Dec. 6 marks the 25th anniversary of the shooting rampage at the Universite du Montreal's Ecole polytechnique in which 14 women were killed. In alphabetical order, they were:

    Facts about the 14 women who were killed at Ecole polytechnique in 1989

    New doctors' deal to improve care in rural and remote areas: B.C. government

    New doctors' deal to improve care in rural and remote areas: B.C. government
    Doctors in B.C. have signed a five-year agreement, which the government says will improve care in rural and remote communities.

    New doctors' deal to improve care in rural and remote areas: B.C. government

    Today on the Hill: Amnesty renews call for Ottawa to take in more Syrians

    Today on the Hill: Amnesty renews call for Ottawa to take in more Syrians
    OTTAWA — The push is on yet again to have Canada resettle refugees from the civil war in Syria, even though the Harper government is struggling to live up to the resettlement promises it has already made.

    Today on the Hill: Amnesty renews call for Ottawa to take in more Syrians

    Government to issue special bank note in 2017 to mark 150 years of Confederation

    Government to issue special bank note in 2017 to mark 150 years of Confederation
    OTTAWA — The Bank of Canada will print a special bank note to mark the 150th anniversary of Confederation in 2017 — but it will be up to Canadians to say what it will look like.

    Government to issue special bank note in 2017 to mark 150 years of Confederation

    Doctor who survived Ebola virus says he wants to return to West Africa

    Doctor who survived Ebola virus says he wants to return to West Africa
    OTTAWA — A U.S. doctor who survived the Ebola virus says he'd like to eventually return to West Africa, the place where he got sick.

    Doctor who survived Ebola virus says he wants to return to West Africa