Close X
Thursday, December 12, 2024
ADVT 
National

Newfoundland Town Gripped By Mysterious Billboards That Declare Love For 'Sonia'

Darpan News Desk The Canadian Press, 04 Feb, 2019 05:49 PM

    CONCEPTION BAY SOUTH, N.L. — An eastern Newfoundland town has been gripped by the mystery of billboards that declare large-lettered love for Sonia, from KR.


    The 10-foot by 20-foot billboards went up on a road leading into Conception Bay South before Christmas, bearing the simple message: "KR (hearts) SONIA."


    Another declares "KR & SONIA, SOULMATES," bracketed by large red hearts.

     

    While KR is loud and proud about their feelings for Sonia, their identity remains shrouded in mystery as Valentine's Day approaches.


    The mystery has deepened over the weeks, as the posters appeared in various combinations on different sides.


    Residents have been exchanging theories in a community Facebook group since mid-December.


    Some suggested KR wronged Sonia and is trying to win her back.


    "Screwed up so bad (that) flowers just won't do," one Facebook user wrote.


    Others posited it might be a marketing gimmick by a dating app or by the billboard company.


    According to Pattison Outdoor Advertising, the company that rents the billboard space, a private buyer purchased the space, but a spokesperson had little else to add for privacy reasons.


    The company's St. John's account executive said even he doesn't know the full story behind his client's roadside proclamation.


    Phil Quann said the billboard buyer requested privacy, and he didn't have details to share about his client's identity, motivations or relationship status.


    "They wanted to be very private about it and not release any details," Quann said in an interview.


    Quann declined to share what the company charged to display the personal messages, but said the client purchased four posters with the same messages that were displayed at different times.


    Quann said KR's was the first personal, anonymous message he's displayed on a Pattison billboard in Newfoundland, but he's heard of a similar instance in Nova Scotia.


    It was an unusual sale, but Quann said the company had no issue sharing the message.


    "The person wanted to pay for it, so it was up to them."

    MORE National ARTICLES

    Vancouver Says Court Decision Allows It To Close Illegal Pot Shops

    Vancouver Says Court Decision Allows It To Close Illegal Pot Shops
    Vancouver says a court decision has reaffirmed the city's authority to shut down illegal marijuana dispensaries.

    Vancouver Says Court Decision Allows It To Close Illegal Pot Shops

    Andrew Scheer Blames Justin Trudeau's 'Naive Approach' To China For Huawei Crisis

    Andrew Scheer Blames Justin Trudeau's 'Naive Approach' To China For Huawei Crisis
    Canadian entrepreneur Michael Spavor and former diplomat Michael Kovrig were detained this week in Beijing on suspicion of "engaging in activities that endanger the national security" of China.

    Andrew Scheer Blames Justin Trudeau's 'Naive Approach' To China For Huawei Crisis

    Canada Gets To Access Kovrig In China, As Tourism Minister Postpones Trip

    OTTAWA — Canadian diplomats have been granted consular access to one of two Canadians detained in China.    

    Canada Gets To Access Kovrig In China, As Tourism Minister Postpones Trip

    Transportation Safety Board Says Lack Of De-Icing At Remote Airports Poses Risk

    All 25 people on the plane were injured — nine seriously — and 19-year-old Arson Fern Jr. later died in hospital.

    Transportation Safety Board Says Lack Of De-Icing At Remote Airports Poses Risk

    B.C. Forest Industry Wraps Asia Trade Mission In China After Minister Pulls Out

    Forests Minister Doug Donaldson visited Korea and Japan with the delegates but pulled out of the China leg of the tour this week.

    B.C. Forest Industry Wraps Asia Trade Mission In China After Minister Pulls Out

    Bitter Gymnast Made False Allegations, Defence Argues In Brubaker Case

    Bitter Gymnast Made False Allegations, Defence Argues In Brubaker Case
    A lawyer for a former high-ranking gymnastics coach says a former trainee levelled allegations of sexual assault against the man because she was psychologically scarred after failing to make it to the Olympics.

    Bitter Gymnast Made False Allegations, Defence Argues In Brubaker Case