Close X
Saturday, November 30, 2024
ADVT 
National

Newfoundland Town Gripped By Mysterious Billboards That Declare Love For 'Sonia'

Darpan News Desk The Canadian Press, 04 Feb, 2019 05:49 PM

    CONCEPTION BAY SOUTH, N.L. — An eastern Newfoundland town has been gripped by the mystery of billboards that declare large-lettered love for Sonia, from KR.


    The 10-foot by 20-foot billboards went up on a road leading into Conception Bay South before Christmas, bearing the simple message: "KR (hearts) SONIA."


    Another declares "KR & SONIA, SOULMATES," bracketed by large red hearts.

     

    While KR is loud and proud about their feelings for Sonia, their identity remains shrouded in mystery as Valentine's Day approaches.


    The mystery has deepened over the weeks, as the posters appeared in various combinations on different sides.


    Residents have been exchanging theories in a community Facebook group since mid-December.


    Some suggested KR wronged Sonia and is trying to win her back.


    "Screwed up so bad (that) flowers just won't do," one Facebook user wrote.


    Others posited it might be a marketing gimmick by a dating app or by the billboard company.


    According to Pattison Outdoor Advertising, the company that rents the billboard space, a private buyer purchased the space, but a spokesperson had little else to add for privacy reasons.


    The company's St. John's account executive said even he doesn't know the full story behind his client's roadside proclamation.


    Phil Quann said the billboard buyer requested privacy, and he didn't have details to share about his client's identity, motivations or relationship status.


    "They wanted to be very private about it and not release any details," Quann said in an interview.


    Quann declined to share what the company charged to display the personal messages, but said the client purchased four posters with the same messages that were displayed at different times.


    Quann said KR's was the first personal, anonymous message he's displayed on a Pattison billboard in Newfoundland, but he's heard of a similar instance in Nova Scotia.


    It was an unusual sale, but Quann said the company had no issue sharing the message.


    "The person wanted to pay for it, so it was up to them."

    MORE National ARTICLES

    Vancouver'S First Two Licensed Marijuana Retailers Open For Business

    Vancouver'S First Two Licensed Marijuana Retailers Open For Business
    The quicker that others can transition to the legal market the way he did, the better, he said — the remainder will be dealt with in time.

    Vancouver'S First Two Licensed Marijuana Retailers Open For Business

    B.C. Police Officers Detained In Cuba Have Returned Home, Their Families Say

    The families of Mark Simms with the Vancouver police and Jordan Long of nearby Port Moody say they have "profound gratitude" for the two men's return to Canadian soil.

    B.C. Police Officers Detained In Cuba Have Returned Home, Their Families Say

    Global Affairs Acknowledges Quebecer Edith Blais May Have Been Kidnapped: Report

    Radio-Canada reports that the federal government is not ruling out the possibility that a Quebec woman and her Italian friend may have been abducted in west Africa.  

    Global Affairs Acknowledges Quebecer Edith Blais May Have Been Kidnapped: Report

    RCMP Investigate After Skier Dies In Avalanche Near Pemberton, B.C.

    RCMP Investigate After Skier Dies In Avalanche Near Pemberton, B.C.
    Mounties say a group of skiers were in the area of Pebble Creek on Thursday when the avalanche happened, burying one person.

    RCMP Investigate After Skier Dies In Avalanche Near Pemberton, B.C.

    MPs, Senators To Push For Release Of Imprisoned Canadians During Trip To China

    That is something all Canadian travellers to China ought to be doing, says the boss of one of the imprisoned Canadians.

    MPs, Senators To Push For Release Of Imprisoned Canadians During Trip To China

    CP Rail Says Freight Train Derailed Near Field, B.C., No Injuries

    CP Rail Says Freight Train Derailed Near Field, B.C., No Injuries
    FIELD, B.C. — Clean-up work is under way at the scene of a Canadian Pacific Railway train derailment just east of Field, B.C., near the Alberta boundary.

    CP Rail Says Freight Train Derailed Near Field, B.C., No Injuries