Close X
Wednesday, November 27, 2024
ADVT 
National

Nearly Half Of Canadian Web Users Now Streaming Music, Most Using Mobile: Poll

The Canadian Press, 10 Dec, 2014 11:02 AM
    TORONTO — Almost half of all Canadian Internet users say they now stream music online, according to the results of a newly released survey.
     
    About 43 per cent of the 1,000 Canadians polled online by Google in October said they sometimes streamed music, and nearly half of them said they typically used their smartphone to do so.
     
    About four in 10 of them said they sometimes used their computer to stream music and just six per cent said they sometimes used a tablet.
     
    When asked how much time they spent streaming music, six to 10 hours a week was the most common reply, cited by 28 per cent of the users. Almost 20 per cent of them said they typically spend more than 20 hours a week listening to streaming music.
     
    In May, Google launched its streaming service Google Play Music in Canada and Spotify followed suit in September, joining a long list of services already competing for the attention of digital music fans.
     
    Some, like CBCMusic.ca and Songza, offer free ad-supported streaming of playlists and radio stations (CBC's service also allows a la carte streaming of a limited number of albums).
     
    Google and Spotify joined the likes of Deezer, Rara, Rdio and Slacker in offering Canadians access to large catalogues of music that can be accessed on an unlimited basis with a monthly subscription. Most of the services have free trials or limited plans to entice users into upgrading.
     
    According to a telephone poll conducted late last year by the Media Technology Monitor, Google's YouTube was far and away the most popular source for streaming music online.
     
    Half of the anglophone Canadians who told MTM that they listened to music online said they used YouTube for streaming, while only about 20 per cent said they used a specialized music streaming service.
     
    Google is looking to capitalize on YouTube's popularity among music fans with its new YouTube Music Key service, which launched in beta in the U.S. and some European countries last month. The subscription service removes ads while streaming music on YouTube and allows for offline listening and viewing of music videos. No Canadian launch date has been released.
     
    For their study on streaming music trends the Media Technology Monitor commissioned Forum Research Inc. to speak with 4,009 anglophones by phone between Oct. 7 and Dec. 1, 2013. The survey results are considered accurate within 1.5 percentage points 19 times out of 20.
     
    The polling industry's professional body, the Marketing Research and Intelligence Association, says online surveys such as the one conducted by Google cannot be assigned a margin of error as they are not a random sample and therefore are not necessarily representative of the whole population.

    MORE National ARTICLES

    UNHCR counting on Canada to increase commitment to Syrian refugees

    UNHCR counting on Canada to increase commitment to Syrian refugees
    OTTAWA — A global call for help resettling more than 100,000 Syrian refugees must be answered in part by Canada, the United Nations refugee agency representative in Ottawa says.

    UNHCR counting on Canada to increase commitment to Syrian refugees

    New court date set for Quebec man accused of pretending to be a soldier

    New court date set for Quebec man accused of pretending to be a soldier
    OTTAWA — A new court date has been set for a Quebec man accused of impersonating a soldier during last month's Remembrance Day ceremony at the National War Memorial.

    New court date set for Quebec man accused of pretending to be a soldier

    Newfoundland and Labrador premier reconsidering support of EU trade deal

    Newfoundland and Labrador premier reconsidering support of EU trade deal
    ST. JOHN'S, N.L. — The premier of Newfoundland and Labrador says he is reconsidering support of Canada's free trade deal with Europe because the federal government is adding new conditions to a promised fishery fund for his province.

    Newfoundland and Labrador premier reconsidering support of EU trade deal

    Assembly of First Nations honours Rinelle Harper who calls for national inquiry

    Assembly of First Nations honours Rinelle Harper who calls for national inquiry
    WINNIPEG — A teenage girl who was viciously assaulted and left for dead last month has added her voice to the call for a national inquiry into missing and murdered aboriginal women.

    Assembly of First Nations honours Rinelle Harper who calls for national inquiry

    Calgary man accused of murdering his missing spouse makes brief court appearance

    Calgary man accused of murdering his missing spouse makes brief court appearance
    CALGARY — A Calgary man charged in the murder of his missing spouse after police found human remains in his house has made a brief court appearance.

    Calgary man accused of murdering his missing spouse makes brief court appearance

    Assembly of First Nations meeting honours Manitoba teen who was assaulted

    Assembly of First Nations meeting honours Manitoba teen who was assaulted
    WINNIPEG — A three-day meeting of the Assembly of First Nations begins this morning with a special ceremony to honour Rinelle Harper.

    Assembly of First Nations meeting honours Manitoba teen who was assaulted