Close X
Thursday, November 14, 2024
ADVT 
National

Nearly Half Of Canadian Web Users Now Streaming Music, Most Using Mobile: Poll

The Canadian Press, 10 Dec, 2014 11:02 AM
    TORONTO — Almost half of all Canadian Internet users say they now stream music online, according to the results of a newly released survey.
     
    About 43 per cent of the 1,000 Canadians polled online by Google in October said they sometimes streamed music, and nearly half of them said they typically used their smartphone to do so.
     
    About four in 10 of them said they sometimes used their computer to stream music and just six per cent said they sometimes used a tablet.
     
    When asked how much time they spent streaming music, six to 10 hours a week was the most common reply, cited by 28 per cent of the users. Almost 20 per cent of them said they typically spend more than 20 hours a week listening to streaming music.
     
    In May, Google launched its streaming service Google Play Music in Canada and Spotify followed suit in September, joining a long list of services already competing for the attention of digital music fans.
     
    Some, like CBCMusic.ca and Songza, offer free ad-supported streaming of playlists and radio stations (CBC's service also allows a la carte streaming of a limited number of albums).
     
    Google and Spotify joined the likes of Deezer, Rara, Rdio and Slacker in offering Canadians access to large catalogues of music that can be accessed on an unlimited basis with a monthly subscription. Most of the services have free trials or limited plans to entice users into upgrading.
     
    According to a telephone poll conducted late last year by the Media Technology Monitor, Google's YouTube was far and away the most popular source for streaming music online.
     
    Half of the anglophone Canadians who told MTM that they listened to music online said they used YouTube for streaming, while only about 20 per cent said they used a specialized music streaming service.
     
    Google is looking to capitalize on YouTube's popularity among music fans with its new YouTube Music Key service, which launched in beta in the U.S. and some European countries last month. The subscription service removes ads while streaming music on YouTube and allows for offline listening and viewing of music videos. No Canadian launch date has been released.
     
    For their study on streaming music trends the Media Technology Monitor commissioned Forum Research Inc. to speak with 4,009 anglophones by phone between Oct. 7 and Dec. 1, 2013. The survey results are considered accurate within 1.5 percentage points 19 times out of 20.
     
    The polling industry's professional body, the Marketing Research and Intelligence Association, says online surveys such as the one conducted by Google cannot be assigned a margin of error as they are not a random sample and therefore are not necessarily representative of the whole population.

    MORE National ARTICLES

    WorkSafe BC Report Shows New Dual-investigation Tool Following Mill Explosions

    WorkSafe BC Report Shows New Dual-investigation Tool Following Mill Explosions
    B.C.'s workers safety authority has introduced a new investigation model that improves the chances of criminal prosecutions for job site incidents.

    WorkSafe BC Report Shows New Dual-investigation Tool Following Mill Explosions

    Blake Nill Named Head Coach Of UBC Thunderbirds Football Team

    Blake Nill Named Head Coach Of UBC Thunderbirds Football Team
    VANCOUVER — The University of British Columbia Thunderbirds have hired Blake Nill to be the head coach of their football team.

    Blake Nill Named Head Coach Of UBC Thunderbirds Football Team

    Samsung Phone Explodes Next To Ontario Girl

    Samsung Phone Explodes Next To Ontario Girl
    An Ontario University student revealed that her Samsung Galaxy Ace phone exploded next to her while she was sleeping. The incident, which happened in October, only came to light when the media reported it Monday.

    Samsung Phone Explodes Next To Ontario Girl

    Harper calls oil and gas regs 'crazy economic policy' in times of cheap oil

    Harper calls oil and gas regs 'crazy economic policy' in times of cheap oil
    OTTAWA — Prime Minister Stephen Harper has definitively slammed the door on regulating Canada's oil and gas sector, calling it a "crazy, crazy" economic policy under current global oil prices.

    Harper calls oil and gas regs 'crazy economic policy' in times of cheap oil

    Halifax wants to extend municipal voting rights to permanent residents

    Halifax wants to extend municipal voting rights to permanent residents
    HALIFAX — The mayor of Halifax says he wants his city to become one of the first in Canada to grant permanent residents the right to vote in municipal elections.

    Halifax wants to extend municipal voting rights to permanent residents

    Urine found in hospital water cooler in St. John's, N.L., health board says

    Urine found in hospital water cooler in St. John's, N.L., health board says
    ST. JOHN'S, N.L. — Health officials in eastern Newfoundland say it appears someone poured urine into the tower of a hospital water cooler used by staff and patients.

    Urine found in hospital water cooler in St. John's, N.L., health board says