Close X
Sunday, November 17, 2024
ADVT 
National

Nearly Half Of Canadian Web Users Now Streaming Music, Most Using Mobile: Poll

The Canadian Press, 10 Dec, 2014 11:02 AM
    TORONTO — Almost half of all Canadian Internet users say they now stream music online, according to the results of a newly released survey.
     
    About 43 per cent of the 1,000 Canadians polled online by Google in October said they sometimes streamed music, and nearly half of them said they typically used their smartphone to do so.
     
    About four in 10 of them said they sometimes used their computer to stream music and just six per cent said they sometimes used a tablet.
     
    When asked how much time they spent streaming music, six to 10 hours a week was the most common reply, cited by 28 per cent of the users. Almost 20 per cent of them said they typically spend more than 20 hours a week listening to streaming music.
     
    In May, Google launched its streaming service Google Play Music in Canada and Spotify followed suit in September, joining a long list of services already competing for the attention of digital music fans.
     
    Some, like CBCMusic.ca and Songza, offer free ad-supported streaming of playlists and radio stations (CBC's service also allows a la carte streaming of a limited number of albums).
     
    Google and Spotify joined the likes of Deezer, Rara, Rdio and Slacker in offering Canadians access to large catalogues of music that can be accessed on an unlimited basis with a monthly subscription. Most of the services have free trials or limited plans to entice users into upgrading.
     
    According to a telephone poll conducted late last year by the Media Technology Monitor, Google's YouTube was far and away the most popular source for streaming music online.
     
    Half of the anglophone Canadians who told MTM that they listened to music online said they used YouTube for streaming, while only about 20 per cent said they used a specialized music streaming service.
     
    Google is looking to capitalize on YouTube's popularity among music fans with its new YouTube Music Key service, which launched in beta in the U.S. and some European countries last month. The subscription service removes ads while streaming music on YouTube and allows for offline listening and viewing of music videos. No Canadian launch date has been released.
     
    For their study on streaming music trends the Media Technology Monitor commissioned Forum Research Inc. to speak with 4,009 anglophones by phone between Oct. 7 and Dec. 1, 2013. The survey results are considered accurate within 1.5 percentage points 19 times out of 20.
     
    The polling industry's professional body, the Marketing Research and Intelligence Association, says online surveys such as the one conducted by Google cannot be assigned a margin of error as they are not a random sample and therefore are not necessarily representative of the whole population.

    MORE National ARTICLES

    Brampton Mayor Susan Fennell To Undergo Spinal Surgery

    Brampton Mayor Susan Fennell To Undergo Spinal Surgery
    BRAMPTON, Ont. - Outgoing Brampton Mayor Susan Fennell is set to undergo urgent spinal surgery, according to a statement issued by her office.

    Brampton Mayor Susan Fennell To Undergo Spinal Surgery

    Card Game App Maker Who Faced Lawsuit Folds And Changes Name Of Download

    Card Game App Maker Who Faced Lawsuit Folds And Changes Name Of Download
    A Saskatchewan programmer says it's cheaper for him to simply call his Kaiser card game app something else rather than fight a lawsuit over the name.

    Card Game App Maker Who Faced Lawsuit Folds And Changes Name Of Download

    Proposed B.C. LNG project worth $40 billion

    Proposed B.C. LNG project worth $40 billion
    VICTORIA - A major player in British Columbia's liquefied natural gas sweepstakes has plans to spend up to $40 billion to build a proposed  export facility on the province's northern coast that could generate up to $39 billion in tax revenues over its lifespan.

    Proposed B.C. LNG project worth $40 billion

    Collision Between Train And Car Kills Abbotsford Man, Cuts Power

    Collision Between Train And Car Kills Abbotsford Man, Cuts Power
    A 36-year-old Abbotsford, B.C., man is dead after a train slammed into his car early Saturday. Const. Ian MacDonald with Abbotsford Police says several train cars were derailed by the collision, which happened just before 3 a.m.

    Collision Between Train And Car Kills Abbotsford Man, Cuts Power

    Gurupurab Radiothon raises $1.6 million for hospitals in Surrey and Calgary

    Gurupurab Radiothon raises $1.6 million for hospitals in Surrey and Calgary
    The South Asian communities of both Surrey and Calgary gave generously to two major hospitals on November 6, celebrating the birthday (Gurupurab) of Shri Guru Nanak Dev ji, the founder of the Sikh faith. The Radiothons were organized by RED FM, which operates two ethnic radio stations in Surrey and one in Calgary.

    Gurupurab Radiothon raises $1.6 million for hospitals in Surrey and Calgary

    Search Resumes In B.C. River For Missing Alberta Man Last Seen In Truck

    Search Resumes In B.C. River For Missing Alberta Man Last Seen In Truck
    TERRACE, B.C. — Recovery efforts are underway in Terrace, B.C., as searchers take advantage of better weather in an effort to find a missing Alberta man who was last seen in a truck in the Skeen River.

    Search Resumes In B.C. River For Missing Alberta Man Last Seen In Truck