MONTREAL — The agency that represents a Quebec model known for his head-to-toe tattoos and his participation in Lady Gaga music video "Born This Way" says he has died.
Dulcedo Management confirmed on its Facebook page the death of Rick Genest, who was better known as Zombie Boy.
Dulcedo said it learned Thursday afternoon of the death and "was in shock."
The agency called the 32-year-old Montrealer an "icon of the artistic scene and of the fashion world."
On her official Twitter account Thursday night, Lady Gaga said, "the suicide of friend Rick Genest, Zombie Boy is beyond devastating."
The American singer added: "We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can't talk about it."
Radio-Canada reported news of the death and cited a police source, but Montreal police did not confirm the death.
As she mourned the death of 'Zombie Boy' Rick Genest, Lady Gaga pressed on the need to erase the stigma surrounding mental health.
The suicide of friend Rick Genest, Zombie Boy is beyond devastating. We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can’t talk about it. If you are suffering, call a friend or family today. We must save each other. pic.twitter.com/THz6x5JlpB
— Lady Gaga (@ladygaga) August 3, 2018
"The suicide of friend Rick Genest, Zombie Boy is beyond devastating. We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can't talk about it. If you are suffering, call a friend or family today. We must save each other," tweeted the 32-year-old.
In another tweet, the pop star wrote, "Science tells us that it takes 21 days to form a habit, if you are suffering from Mental Health issue I beckon for today to be your first day or a continuation of the work you've been doing. Reach out if you're in pain, and if you know someone who is, reach out to them too."
Science tells us that it takes 21 days to form a habit, if you are suffering from Mental Health issue I beckon for today to be your first day or a continuation of the work you’ve been doing. Reach out if you’re in pain, and if you know someone who is, reach out to them too. pic.twitter.com/4pVR5xyoH6
— Lady Gaga (@ladygaga) August 3, 2018
