National

Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

Sajjan told military to provide aide in Vancouver

Sajjan also wanted the military to upgrade the position less than two months after Maj. Greg McCullough was hired because the minister wanted even more support in his home riding in Vancouver, according to the notes, though that request did not become reality.

Sajjan told military to provide aide in Vancouver

Church vandalism on the rise in Vancouver: police

Sgt. Steve Addison says 13 incidents have occurred since early June involving threats to set fires, graffiti, paint splattering and rocks being thrown through windows at Christian churches in the city.

Church vandalism on the rise in Vancouver: police

89 COVID19 cases for Thursday

80.2% (3,717,929) of eligible people 12 and older in B.C. have received their first dose of COVID-19 vaccine and 56.9% (2,636,377) have received their second dose.

89 COVID19 cases for Thursday

Police seek public’s help to identify robbery suspect

Over three consecutive days from July 15th to 17th, the suspect entered three separate businesses, made threats and demanded money.

Police seek public’s help to identify robbery suspect

Burnaby RCMP say vehicle collision results in 2 dead

This evening, at 5:20 p.m., Burnaby RCMP frontline officers responded to a report of a two-vehicle collision at Duthie Avenue and Montecito Drive. Two people have died as a result of this collision. There were no other injuries.

Burnaby RCMP say vehicle collision results in 2 dead

Canadians frustrated they can't cross land border

Canadians, however, are seeing no similar relaxing of rules. On Wednesday, the U.S. Department of Homeland Security extended its COVID-19 restrictions on travel by land from Canada until at least Aug 21. Air travel to the U.S. is permitted with certain conditions.