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    Ashley Madison Tones Down Tagline On Dating Website

    Darpan News Desk The Canadian Press, 12 Jul, 2016 11:29 AM
      TORONTO — The company that owns the Ashley Madison dating website has dropped the signature tagline: "Life Is Short. Have An Affair."
      AshleyMadison.com is now going with the tagline: "Find Your Moment."
       
      In addition, the company's corporate identity has been switched to Ruby Corp., from Avid Life Media.
       
      The changes are part of a rebranding campaign that was announced last week by the Toronto-based company, which hired new senior management in April to replace founder Noel Biderman, who left in August. 
       
      Avid lost about a quarter of its annual revenue last year after a security breach last summer exposed names and financial information about millions of purported Ashley Madison clients.
       
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