TWG Tea celebrates its inaugural arrival into North America with a most glamorous red carpet affair held at its first Salon & Boutique at 1070 West Georgia Street on 8 December 2016. Located within Vancouver's upscale luxury retail hotspot, the star-studded launch attracted hundreds of guests, members of the media and notable celebrities including international top model Coco Rocha. Guests were also treated to a sensory experience with live acts from notable artists such as GirlOnWax DJ Emilita and internationally renowned saxophonist, Karla Sax.
Echoing the world of high fashion, music and tea, the event harmonized perfectly with TWG Tea's phenomenal reputation for creativity and excellence. Guests were invited to sample a variety of delightful tea-infused canapés and petit-fours, all expertly paired with a variety of hot or iced teas and tea-infused cocktails. The exotic array was inspired by TWG Tea's globally influenced offerings of single estate harvest teas and exclusive tea blends, and showcased the decadent options available on the salon's curated menu.
"In response to demand for high-quality tea, TWG Tea continues to expand its global presence," said Taha Bouqdib, President, CEO & Co-Founder of TWG Tea. "Our latest venture brings TWG Tea to Canada, a burgeoning market where tea consumption is on the rise and where we are seeing a shift in preference among North American consumers towards fine teas. Vancouver is a global city that seamlessly blends elegance and luxury with approachability - a perfect fit for the TWG Tea brand."
"TWG Tea deserves to be part of the fashion world because it's all about being beautiful and enjoyable. As a new mom and model, we are always in a rush and it is important to slow down and make a cup of tea. You guys are so lucky to have such an amazing brand to be opening in Vancouver," said Coco Rocha at the grand opening gala.
The 50 seater TWG Tea Salon & Boutique is comprised of an intimate tea salon, retail boutique, and takeaway patisserie counter featuring tea-infused sweets. Dominated by an extraordinary tea wall crowned by a priceless collection of hand-painted tea tins, the boutique showcases a curated selection of objects d'art, including a rare antique brass patisserie counter, glittering floor lamps, and ornate mirrors. The space is finished in rich woods, gleaming polished brass and fine Italian marble.
