Close X
Tuesday, November 26, 2024
ADVT 
Life

Rakhi for Safety: Standing Together Against Gender Violence

Shelter Movers Darpan, 14 Aug, 2024 12:01 PM
  • Rakhi for Safety: Standing Together Against Gender Violence

Shelter Movers is proud to announce the launch of its new social media campaign, "Rakhi for Safety," aimed at raising awareness and promoting allyship and active participation in the fight against gender-based violence (GBV). This campaign leverages the cultural significance of the Rakhi festival, which symbolizes protection and care, to foster a spirit of solidarity and commitment to protecting and empowering individuals affected by GBV. This year's theme is "Standing Together Against Gender Violence".

Raksha Bandhan, observed on August 19th, is a beautiful festival that celebrates the bond between brothers and sisters. On this day, sisters tie a Rakhi (a sacred thread) around their brothers' wrists as a symbol of love, protection, and care. In return, brothers promise to protect their sisters throughout their lives.

"We are excited to launch the 'Rakhi  for Safety' campaign during such a culturally significant time. The Rakhi festival is a perfect symbol of protection and care, and we hope to channel its spirit to support and empower those affected by gender-based violence. Together, we can make a difference and stand against GBV, said Jessie Kaur Lehail, Chapter Director of Shelter Movers.”

The main objective of the campaign is to raise awareness by educating the public about the prevalence and impact of gender-based violence. It will also look at the recruitment of volunteers and encourage community members to volunteer their time and skills to support Shelter Movers' mission. The campaign's focus is to also boost donations by increasing financial contributions to sustain and expand Shelter Movers's services. 

The campaign's theme underscores the collective responsibility to combat GBV and support survivors. By associating the Rakhi festival with the cause, Shelter Movers aims to inspire individuals to take a stand and actively participate in creating a safer environment for everyone.

 

MORE Life ARTICLES

University students hit hard by isolation

University students hit hard by isolation
Post-secondary students at Canadian universities are largely studying in isolation this fall as COVID-19 restrictions stay in place for the new semester.

University students hit hard by isolation

Canadians finding ways to make Thanksgiving safer

Canadians finding ways to make Thanksgiving safer
Once COVID cases began rising again, Lloyd, a Toronto-based artist and designer, had to shift her plans.

Canadians finding ways to make Thanksgiving safer

Dating During A Pandemic

Dating During A Pandemic
Dating has always been tough, throw a worldwide pandemic into the mix and you now have a whole new set of challenges.

Dating During A Pandemic

Finding Happiness

Finding Happiness
Being able to hold on to these habits even once your mood has lifted can help you in leading a happier and more satisfying life overall.

Finding Happiness

Amazon to kick off holiday shopping with October Prime Day

Amazon to kick off holiday shopping with October Prime Day
The company said Amazon Prime members in 19 countries will get access to deals this year, including two new ones: Brazil and Turkey. It already held Prime Day in India this summer.

Amazon to kick off holiday shopping with October Prime Day

Restaurants brace for cold weather, second wave

Restaurants brace for cold weather, second wave
Canada’s restaurant industry is bracing for the impact of patio closures as cold weather arrives, with experts saying the loss of open-air seating could be devastating.

Restaurants brace for cold weather, second wave