Close X
Thursday, January 9, 2025
ADVT 
International

US burger chain Carl's Jr. targets Indian foodies

Darpan News Desk IANS, 10 Sep, 2014 08:18 AM
    California-based restaurant chain Carl's Jr., known for offering charbroiled burgers and freshly prepared menu items, is entering the Indian market via a deal with capital-based Cybiz BrightStar Restaurants Private Limited.
     
    As part of the initial agreement between CKE Restaurants Holdings, Inc., parent company of Carl’s Jr., and CybizCorp's Cybiz BrightStar Restaurants Private Limited, up to 100 Carl’s Jr. premium burger restaurants will be opened here.
     
    “We have been preparing for an entry in India for more than three years, and after substantial due diligence we decided to sign CybizCorp as our franchise partner in the country,” Ned Lyerly, president (International), CKE Restaurants, said in a statement.
     
    “We see tremendous potential in the Indian market," he added.
     
    India is currently going through a "burger revolution", "a parallel phenomena that was witnessed in the pizzas and pasta category a decade back", says Sam Chopra, group chairman and founder, CybizCorp.
     
    "The advent of multiple brands in the premium burger category in the recent past bears testimony to this trend. We looked for the best in quick-service burgers and chose Carl’s Jr. We look forward to a wonderful partnership with CKE, and our first store opening is anticipated for spring 2015," he added.
     
    The chain is known for its signature menu items such as charbroiled Thickburgers, Made from Scratch Biscuits, Hand-Breaded Chicken Tenders and Hand-Scooped Ice Cream Shakes.
     
    For the Indian market, Carl’s Jr. has developed a full line of vegetarian options.
     
    In addition to entering India, CKE recently opened Carl’s Jr. restaurants in new markets including Brazil, Canada, Costa Rica, Denmark, Ecuador, New Zealand and the Bahamas.

    MORE International ARTICLES

    Suspect in Los Angeles-area shootings that killed 3, injured 4 detained following standoff

    Suspect in Los Angeles-area shootings that killed 3, injured 4 detained following standoff
    LOS ANGELES, Calif. - A suspect in a series of shootings that killed three people and injured four others within the span of an hour in the Los Angeles area...

    Suspect in Los Angeles-area shootings that killed 3, injured 4 detained following standoff

    British Indian killer mom jailed for 11 years

    British Indian killer mom jailed for 11 years
    A British Indian woman, who battered her three-year-old son to death in Scotland, was Monday jailed for 11 years, a media report said....

    British Indian killer mom jailed for 11 years

    Pakistan cleric leading anti-government rally warns premier of 48-hour deadline to step down

    Pakistan cleric leading anti-government rally warns premier of 48-hour deadline to step down
    ISLAMABAD - A Pakistani cleric leading a mass anti-government rally in front of parliament issued a 48-hour deadline Monday for the country's prime...

    Pakistan cleric leading anti-government rally warns premier of 48-hour deadline to step down

    French PM Manuel Valls resigns

    French PM Manuel Valls resigns
    French PM Manuel Valls Monday submitted the government's resignation to President Francois Hollande who has asked him to form a new cabinet...

    French PM Manuel Valls resigns

    US says American held in Syria for nearly 2 years by al-Qaida-linked group has been freed

    US says American held in Syria for nearly 2 years by al-Qaida-linked group has been freed
    An American journalist kidnapped and held hostage for nearly two years by an al-Qaida-linked group in Syria was released Sunday, less than a week after the horrific...

    US says American held in Syria for nearly 2 years by al-Qaida-linked group has been freed

    LAPD: 3 dead in separate attacks around Los Angeles within 1 hour; shootings may be related

    LAPD: 3 dead in separate attacks around Los Angeles within 1 hour; shootings may be related
    SAN FERNANDO, Calif. - Three people were fatally shot and two others injured early Sunday in three separate attacks within the span of an hour in the northern suburbs of Los Angeles. The attacks could be related, police said.

    LAPD: 3 dead in separate attacks around Los Angeles within 1 hour; shootings may be related