Close X
Friday, January 10, 2025
ADVT 
International

Indian-American Publisher Acquires 24×7 TV Channel ITV In The US With Eye On Indian Market

IANS, 27 Apr, 2018 12:18 PM
    Indian-American publishing group Parikh Worldwide Media (PWM) has acquired ITV Gold cable TV channel with plans to enter the Indian media market.
     
     
    Announcing the acquisition here on Thursday, PWM Chairman Sudhir Parikh, said: "We will have tie-ups with digital platforms in India to launch ITV Gold before we penetrate the cable markets there with informative news shows and programs that will give insight into the Indian diaspora and their issues in the US."
     
     
    With the acquisition of ITV Gold, PWM now has a presence in print, online and electronic media making it a premier Indian-American media house, a company statement said.
     
     
    Launched in 1985, New York-based ITV Gold (International Television Broadcasting) is the first 24A-7 cable TV channel in the US to deliver news about India, Indian-Americans and South Asians, according to the PWM news release.
     
     
    ITV Gold portfolio includes Vision of Asia that was started in 1976 and is the longest-running Indian-American TV programme in the US.
     
     
    New York-headquartered PWM publishes four weekly newspapers -- the national publication, News India Times; two regional publications from New York and Chicago, Desi Talk, and the Gujarati language Gujarat Times -- and an online magazine, Indian American.
     
     
    It also publishes an in-depth opinion and policy journal, India Global Review, in association with the Parikh Foundation for India's Global Development.
     
     
    Parikh is a physician who has received the Padma Shri award and led major Indian-American organisations, including the American Association of Physicians of Indian Origin (AAPI) and the Indian American Forum for Public Education (IAFPE).
     
     
    "ITV Gold has solid brand value and a massive following in the Indian-American, South Asian, and Indo-Caribbean market and we plan to give more community news and local events coverage with the combination of print and television connecting viewers to matters that affect them here in the US and in India," Parikh said.
     
     
    Deepak Viswanath, son of ITV Gold's late founder, Banad Viswanath, said: "This partnership combines the strength of two well established and respected Indian American Media. It is a launching pad to expand the channel on new platforms across the US."

    MORE International ARTICLES

    Rebuked For Skipping Classes, Student Kills College Principal, Accuses Him Of Blasphemy

    Rebuked For Skipping Classes, Student Kills College Principal, Accuses Him Of Blasphemy
      A student in Charsadda shot dead his principal on Monday after the college administration marked him absent for missing classes to attend a protest by the Tehreek-e-Labaik religious group in Islamabad.

    Rebuked For Skipping Classes, Student Kills College Principal, Accuses Him Of Blasphemy

    UK TV Station Hires Extra Security After Interview With Canadian Prof Prompts Threats

    UK TV Station Hires Extra Security After Interview With Canadian Prof Prompts Threats
    A British news channel says it's consulting security specialists because one of its presenters has been the target of threats following an interview with controversial Canadian professor Jordan Peterson.

    UK TV Station Hires Extra Security After Interview With Canadian Prof Prompts Threats

    Indian American Manisha Singh Sworn In As Assistant Secretary Of State

    Manisha Singh Was Sworn In By Secretary Of State Rex Tillerson

    Indian American Manisha Singh Sworn In As Assistant Secretary Of State

    Indian-Origin 'Chicken King' Ranjit Boparan Told Off For Sending Biscuits To UK MPs

    Indian-Origin 'Chicken King' Ranjit Boparan Told Off For Sending Biscuits To UK MPs
    The House of Commons' Environment, Food and Rural Affairs Committee, which had opened an investigation after an undercover media report revealed serious breaches at one of Ranjit Boparan's factories last year, wrote to the businessman to stress that the gifts were an "inappropriate gesture".

    Indian-Origin 'Chicken King' Ranjit Boparan Told Off For Sending Biscuits To UK MPs

    US Naturalisation Rates Increase High Among Indians: Study

    US Naturalisation Rates Increase High Among Indians: Study
    Between 2005 and 2015, India, along with Ecuador, posted the biggest increase among origin countries for eligible immigrants opting to become American citizens, a study has found.

    US Naturalisation Rates Increase High Among Indians: Study

    Indian-Origin MP Nus Ghani Is First Female Muslim Minister To Address British Parliament

    Indian-Origin MP Nus Ghani Is First Female Muslim Minister To Address British Parliament
    Ms Ghani, born in Birmingham to parents who migrated from Pakistan-occupied Kashmir, was cheered by her colleagues as she addressed the House of Commons as a junior minister in the Department for Transport.

    Indian-Origin MP Nus Ghani Is First Female Muslim Minister To Address British Parliament