Close X
Wednesday, January 15, 2025
ADVT 
International

Indian-American Publisher Acquires 24×7 TV Channel ITV In The US With Eye On Indian Market

IANS, 27 Apr, 2018 12:18 PM
    Indian-American publishing group Parikh Worldwide Media (PWM) has acquired ITV Gold cable TV channel with plans to enter the Indian media market.
     
     
    Announcing the acquisition here on Thursday, PWM Chairman Sudhir Parikh, said: "We will have tie-ups with digital platforms in India to launch ITV Gold before we penetrate the cable markets there with informative news shows and programs that will give insight into the Indian diaspora and their issues in the US."
     
     
    With the acquisition of ITV Gold, PWM now has a presence in print, online and electronic media making it a premier Indian-American media house, a company statement said.
     
     
    Launched in 1985, New York-based ITV Gold (International Television Broadcasting) is the first 24A-7 cable TV channel in the US to deliver news about India, Indian-Americans and South Asians, according to the PWM news release.
     
     
    ITV Gold portfolio includes Vision of Asia that was started in 1976 and is the longest-running Indian-American TV programme in the US.
     
     
    New York-headquartered PWM publishes four weekly newspapers -- the national publication, News India Times; two regional publications from New York and Chicago, Desi Talk, and the Gujarati language Gujarat Times -- and an online magazine, Indian American.
     
     
    It also publishes an in-depth opinion and policy journal, India Global Review, in association with the Parikh Foundation for India's Global Development.
     
     
    Parikh is a physician who has received the Padma Shri award and led major Indian-American organisations, including the American Association of Physicians of Indian Origin (AAPI) and the Indian American Forum for Public Education (IAFPE).
     
     
    "ITV Gold has solid brand value and a massive following in the Indian-American, South Asian, and Indo-Caribbean market and we plan to give more community news and local events coverage with the combination of print and television connecting viewers to matters that affect them here in the US and in India," Parikh said.
     
     
    Deepak Viswanath, son of ITV Gold's late founder, Banad Viswanath, said: "This partnership combines the strength of two well established and respected Indian American Media. It is a launching pad to expand the channel on new platforms across the US."

    MORE International ARTICLES

    NRI Indian-American Doctor Couple Killed After Private Plane Crashes In US' Ohio

    NRI Indian-American Doctor Couple Killed After Private Plane Crashes In US' Ohio
    An Indian-American doctor couple, hailing from Andhra Pradesh, was killed when their private plane crashed in the US state of Ohio.

    NRI Indian-American Doctor Couple Killed After Private Plane Crashes In US' Ohio

    Indian Man Yahya Farooq Mohammad In US Pleads Guilty To Financing Al Qaeda Leader

    Indian Man Yahya Farooq Mohammad In US Pleads Guilty To Financing Al Qaeda Leader
    An Indian citizen in the US has pleaded guilty to funnelling thousands of dollars to an Al Qaeda leader in Yemen and trying to orchestrate the killing of a judge, federal prosecutors said.

    Indian Man Yahya Farooq Mohammad In US Pleads Guilty To Financing Al Qaeda Leader

    Indian-American Viral Patel Invents Dryer That Requires No Heat

    Indian-American Viral Patel Invents Dryer That Requires No Heat
    Waiting an hour for your clothes to dry could be worrisome when you need something in a rush, but an Indian-American researcher has found a way out.

    Indian-American Viral Patel Invents Dryer That Requires No Heat

    Indian-American Nimmi Ramanujam Develops Handheld Device For Cancer Screening

    Indian-American Nimmi Ramanujam Develops Handheld Device For Cancer Screening
    An Indian-American professor and her team have developed a new handheld, low-cost device that will soon check cervical cancer without using a painful speculum.

    Indian-American Nimmi Ramanujam Develops Handheld Device For Cancer Screening

    UP Welder Who Turned Into LeT Operative: J&K Police Arrest Sandeep Kumar Sharma Alias Adil

    UP Welder Who Turned Into LeT Operative: J&K Police Arrest Sandeep Kumar Sharma Alias Adil
    In a shocking revelation, Inspector General of Police Munir Khan in his press conference said Jammu and Kashmir Police on Monday apprehended an alleged terrorist Sandeep Kumar Sharma, alias Adil,  from the valley. 

    UP Welder Who Turned Into LeT Operative: J&K Police Arrest Sandeep Kumar Sharma Alias Adil

    Please Forgive Me, Ex-Goldman Sachs Director Rajat Gupta Tells IIT Alumni

    Please Forgive Me, Ex-Goldman Sachs Director Rajat Gupta Tells IIT Alumni
    India-born former Goldman Sachs director Rajat Gupta, who served a two-year prison-term on insider trading charges, has admitted that he made "errors and misjudgements" and apologised for letting his friends and fellow IIT associates down.

    Please Forgive Me, Ex-Goldman Sachs Director Rajat Gupta Tells IIT Alumni