Close X
Friday, November 29, 2024
ADVT 
Interesting

World’s Costliest Coffee, Made From Cat Poop, Now Being Produced In Coorg

IANS, 11 Sep, 2017 01:25 PM
    India, Asia’s third-largest producer and exporter of coffee, has started producing the world’s most expensive coffee, made from the poop of civet cat, on a small scale in Coorg district of Karnataka.
     
     
    The Civet coffee, also called as Luwark coffee, is expensive because of uncommon method of producing such a coffee. It is produced from the coffee beans digested by civet cat. The faeces of this cat are collected, processed and sold.
     
     
    It is highly priced because it is claimed to be more nutritious and high cost involved in sourcing the animal dropping, wastage during processing and quality certification.
     
     
    Civet coffee, a drink of elite consumed widely in the Gulf nations and Europe, is sold for Rs 20,000-25,000 per kg abroad.
     
     
    Here in the country’s largest coffee-growing state, Karnataka, a start-up firm, Coorg Consolidated Commodities (CCC), has made a humble beginning of making the luxury coffee on a small scale and has also decided to open a cafe to serve the brew locally.
     
     
    "Initially, 20 kg of civet coffee was produced. After establishing the start-up firm, 60 kg was produced in 2015-16 and 200 kg last year. We hope half-a-tonne production from the new crop to be harvested from October," Narendra Hebbar, one of the founders of CCC, told.
     
     
    The exotic coffee is being sold locally under the brand 'Ainmane', he said the company has only one outlet at Club Mahindra Madikeri Resort where it sells locally produced coffee, spices and other products.
     
     
     
    Hebbar also shared that the company sources the animal poop from plantations located close to forest from where civet cats come to eat the ripest coffee bean cherries.
     
     
    “Civet cat eats flesh of the coffee cherries and not the bean. Natural enzymes in civet's stomach enhances the bean flavour and that’s why this coffee is unique,” he said.
     
     
    Now, farmers are understanding the importance of this coffee and "we produce it in natural form unlike other countries where civet cats are caged and forcefully fed with coffee beans," he noted.
     
     
    It is being sold at Rs 8,000 per kg here, while it is available at Rs 20,000-25,000 per kg overseas, he said.
     
     
    Asked if the company plans to export, Hebbar said it is not viable to export in view of high certification cost given the current low production levels.
     
     
    “We want to promote this coffee locally. We will open a cafe soon. We will sell 'Coorg Luwark Coffee' along with other varieties like Cappuccino and Espresso,” he said.
     
     
    A senior Coffee Board official also confirmed that civet cat coffee is being produced in small quantities in parts of Coorg and Chamarajnagar districts.
     
     
    “It is very small quantity, done by individuals. They produce and market as a speciality coffee, a niche product which is very expensive,” he said. 

    MORE Interesting ARTICLES

    BBC Journalist's 'Sandwich Hack' Leaves Twitterati 'Baffled'

    BBC Journalist's 'Sandwich Hack' Leaves Twitterati 'Baffled'
    The internet was left perplexed, rather 'baffled', with a certain 'Sandwich Hack', devised by Dougal Shaw, a BBC reporter and digital story teller.

    BBC Journalist's 'Sandwich Hack' Leaves Twitterati 'Baffled'

    Build A World of 'Purpose': WATCH Mark Zuckerberg Commencement Address TO Harvard Grads

    Build A World of 'Purpose': WATCH Mark Zuckerberg Commencement Address TO Harvard Grads
    Facebook's CEO returned to Harvard Thursday, telling graduates that it is up to their generation to create a purpose for today's world, to care about others, to fight inequality and strengthen the global community.

    Build A World of 'Purpose': WATCH Mark Zuckerberg Commencement Address TO Harvard Grads

    Indian Boy Does The Unimaginable, Invents 'unique Shoe' For Women To Keep Rapists Away

    Indian Boy Does The Unimaginable, Invents 'unique Shoe' For Women To Keep Rapists Away
    This Aspiring Tech Entrepreneur, Says That This Product Can Help Women Foil A Rape Attempt.

    Indian Boy Does The Unimaginable, Invents 'unique Shoe' For Women To Keep Rapists Away

    Pug With A Famous Name TRUMP Kidnapped In Delhi, Owners Announce Reward

    Pug With A Famous Name TRUMP Kidnapped In Delhi, Owners Announce Reward
    The dog named Trump belongs to one Mahendra Nath. He had asked the security guard at his locality, Omvir, to take the dog out for a walk, they said.

    Pug With A Famous Name TRUMP Kidnapped In Delhi, Owners Announce Reward

    Controversial Indian IVF Doctor Gives Hope To Older Indian Women

    Controversial Indian IVF Doctor Gives Hope To Older Indian Women
    Some Women In India Who Cannot Conceive Often Shunned From Social Gatherings

    Controversial Indian IVF Doctor Gives Hope To Older Indian Women

    Passengers Steal Headphones, Damage Screens On Tejas Express's 1st Mumbai-Goa Trip

    Passengers Steal Headphones, Damage Screens On Tejas Express's 1st Mumbai-Goa Trip
    The train came back littered, with fewer headphones and damaged infotainment screens, said railway sources

    Passengers Steal Headphones, Damage Screens On Tejas Express's 1st Mumbai-Goa Trip