Close X
Thursday, October 31, 2024
ADVT 
Interesting

World’s Costliest Coffee, Made From Cat Poop, Now Being Produced In Coorg

IANS, 11 Sep, 2017 01:25 PM
    India, Asia’s third-largest producer and exporter of coffee, has started producing the world’s most expensive coffee, made from the poop of civet cat, on a small scale in Coorg district of Karnataka.
     
     
    The Civet coffee, also called as Luwark coffee, is expensive because of uncommon method of producing such a coffee. It is produced from the coffee beans digested by civet cat. The faeces of this cat are collected, processed and sold.
     
     
    It is highly priced because it is claimed to be more nutritious and high cost involved in sourcing the animal dropping, wastage during processing and quality certification.
     
     
    Civet coffee, a drink of elite consumed widely in the Gulf nations and Europe, is sold for Rs 20,000-25,000 per kg abroad.
     
     
    Here in the country’s largest coffee-growing state, Karnataka, a start-up firm, Coorg Consolidated Commodities (CCC), has made a humble beginning of making the luxury coffee on a small scale and has also decided to open a cafe to serve the brew locally.
     
     
    "Initially, 20 kg of civet coffee was produced. After establishing the start-up firm, 60 kg was produced in 2015-16 and 200 kg last year. We hope half-a-tonne production from the new crop to be harvested from October," Narendra Hebbar, one of the founders of CCC, told.
     
     
    The exotic coffee is being sold locally under the brand 'Ainmane', he said the company has only one outlet at Club Mahindra Madikeri Resort where it sells locally produced coffee, spices and other products.
     
     
     
    Hebbar also shared that the company sources the animal poop from plantations located close to forest from where civet cats come to eat the ripest coffee bean cherries.
     
     
    “Civet cat eats flesh of the coffee cherries and not the bean. Natural enzymes in civet's stomach enhances the bean flavour and that’s why this coffee is unique,” he said.
     
     
    Now, farmers are understanding the importance of this coffee and "we produce it in natural form unlike other countries where civet cats are caged and forcefully fed with coffee beans," he noted.
     
     
    It is being sold at Rs 8,000 per kg here, while it is available at Rs 20,000-25,000 per kg overseas, he said.
     
     
    Asked if the company plans to export, Hebbar said it is not viable to export in view of high certification cost given the current low production levels.
     
     
    “We want to promote this coffee locally. We will open a cafe soon. We will sell 'Coorg Luwark Coffee' along with other varieties like Cappuccino and Espresso,” he said.
     
     
    A senior Coffee Board official also confirmed that civet cat coffee is being produced in small quantities in parts of Coorg and Chamarajnagar districts.
     
     
    “It is very small quantity, done by individuals. They produce and market as a speciality coffee, a niche product which is very expensive,” he said. 

    MORE Interesting ARTICLES

    WATCH: Chain Snatching Thief Tries To Dance His Way - Michael Jackson-Style - Out Of Prison

    WATCH: Chain Snatching Thief Tries To Dance His Way - Michael Jackson-Style - Out Of Prison
    Identified as Rinku Bhadoria, the man is said to be a serial thief who was recently caught on the streets of Jhansi, UP. 

    WATCH: Chain Snatching Thief Tries To Dance His Way - Michael Jackson-Style - Out Of Prison

    Breastfeeding Mom Hilariously Trolls London Museum After Being Asked To Cover Up

    Breastfeeding Mom Hilariously Trolls London Museum After Being Asked To Cover Up
    A woman breastfeeding her one-year-old child was asked to ‘cover up’ her breast in a museum in London even as the World Breastfeeding Week was being observed across the globe.

    Breastfeeding Mom Hilariously Trolls London Museum After Being Asked To Cover Up

    Meet India's ‘Human Light Bulb,' Who Literally Eats Electricity - Don't Try This At Home!

    Meet India's ‘Human Light Bulb,' Who Literally Eats Electricity - Don't Try This At Home!
    42-year-old Naresh says that he discovered his unusual powers completely by accident. He was at work and touched a live wire, by mistake, but nothing happened.

    Meet India's ‘Human Light Bulb,' Who Literally Eats Electricity - Don't Try This At Home!

    BRITISH Model Chloe Ayling Kidnapped To Be Sold In Online Auction

    BRITISH Model Chloe Ayling Kidnapped To Be Sold In Online Auction
    Who Is Chloe Ayling, The British Model Who Claims She Was Kidnapped By 'Black Death' Sex Slave Gang?

    BRITISH Model Chloe Ayling Kidnapped To Be Sold In Online Auction

    The Bigger, The Better: Chinese Restaurant Offers Discounts As Per Women's Bra Size

    The Bigger, The Better: Chinese Restaurant Offers Discounts As Per Women's Bra Size
    According to reports, one of the complaints against the posters were that it was "discriminatory against women" and "vulgar advertising". Well, no surprises there!

    The Bigger, The Better: Chinese Restaurant Offers Discounts As Per Women's Bra Size

    WATCH: UP School Turns Into A 'Dance Bar' For Gram Pradhan's Son's Birthday Party

    WATCH: UP School Turns Into A 'Dance Bar' For Gram Pradhan's Son's Birthday Party
    A primary school in Mirzapur district of Uttar Pradesh was turned into a ‘dance bar’ on Rakhabhandan, and videos of the dancers have now gone viral. 

    WATCH: UP School Turns Into A 'Dance Bar' For Gram Pradhan's Son's Birthday Party