Close X
Monday, November 25, 2024
ADVT 
Interesting

WATCH: Selfie With Didi Celebrates Invisible Female Force Of Every Indian Household

IANS, 21 Jul, 2017 12:49 PM

    We are all familiar with the age old adage about God creating mothers because He could not be everywhere.

     

    However a new adage might be due to the other super female figure in our lives. The one who helps us keep our house together, fusses about our diet, keeps us abreast of the local news, and even finds the time to lend a sympathetic ear to our myriad woes while going about her daily work routine.

     

    Yes, you guessed it right!

     

    She is our reliable and ever smiling Didi, whose clockwork presence deserves a special recognition for bringing a soothing essence to our lives.

     

    Hence, for these wonder women, Jaypore, online platform for some of India?s finest craft based designs, has unveiled its #SelfiWithDidi digital campaign.

     

     

    Launched with a heartwarming video, starring actor Sayani Gupta, the campaign celebrates the tireless efforts of the unsung female hero in our lives.

     

    The newly launched video shows a woman?s special relationship with her didi, a poignant message to not overlook the quiet longing of your help even as she showers you with care and affection day in and day out.

     

    Along with the video message, Jaypore will be sending small gifts to accompany every order shipped to its customers till July 31 - a pair of exquisitely handcrafted earrings for that special woman to show her how much you care.

     
     

    Talking about the campaign, Puneet Chawla, CEO and co-founder of Jaypore.com, says,? We at Jaypore have been committed to bring joy to the everyday life of women all around. And these women also include the ones who work tirelessly for us but still go uncelebrated, our didis who are very much a cornerstone to our day to day functioning. In India, because of the income disparities, household help is often neglected and denied the respect they deserve.

     

    With #selfiewithdidi, we wanted to give ourselves and everyone a chance to surprise and thank them for their invaluable importance to us. This initiative aims at reminding people of the crucial role these women play in our daily lives.?

    MORE Interesting ARTICLES

    Vehicle, Deer Collision Kills 2, Closes Southbound Coquihalla South Of Kamloops, B.C.

    Vehicle, Deer Collision Kills 2, Closes Southbound Coquihalla South Of Kamloops, B.C.
    Drive Bc Reported The Incident Occurred On The Coquihalla Highway Just North Of The Junction With Highway 97.

    Vehicle, Deer Collision Kills 2, Closes Southbound Coquihalla South Of Kamloops, B.C.

    WATCH: Pregnant US Teen Shoots Boyfriend To Death In Youtube Stunt Gone Wrong

    WATCH: Pregnant US Teen Shoots Boyfriend To Death In Youtube Stunt Gone Wrong
    According to a report by BBC, 19-year-old Monalisa Perez from Minnesota was booked under charges of second degree manslaughter after she shot at Pedro Ruiz.

    WATCH: Pregnant US Teen Shoots Boyfriend To Death In Youtube Stunt Gone Wrong

    WATCH: After Snoop Dogg’s Concert, This AWESOME Woman Steals The Show At Another New York Show, He

    WATCH: After Snoop Dogg’s Concert, This AWESOME Woman Steals The Show At Another New York Show, He
    The woman concerned is Holly Maniatty, an American who interprets music into sign language for a living.

    WATCH: After Snoop Dogg’s Concert, This AWESOME Woman Steals The Show At Another New York Show, He

    WATCH: This Video Of A Thai Policeman Calming Down A Knife-Wielding Assailant With A Hug Will Make Y

    WATCH: This Video Of A Thai Policeman Calming Down A Knife-Wielding Assailant With A Hug Will Make Y
    Thai Cop Calms A Stressed Man With A Knife And Gives Him A Hug

    WATCH: This Video Of A Thai Policeman Calming Down A Knife-Wielding Assailant With A Hug Will Make Y

    Internet Is Going Nuts Over This Attractive Pakistani Doctor Looking For Room In New York

    Internet Is Going Nuts Over This Attractive Pakistani Doctor Looking For Room In New York
    The Doctor Is In The House! Handsome Pakistani Med Student, 26, Who Needs A Room In New York City Sends Temperatures Rising Of Potential Housemates Offering To Put Him Up

    Internet Is Going Nuts Over This Attractive Pakistani Doctor Looking For Room In New York

    Stylish Sikh Politician Jagmeet Singh's Tweet Thread On Growing Up In Canada Is Winning Hearts Onlin

    Stylish Sikh Politician Jagmeet Singh's Tweet Thread On Growing Up In Canada Is Winning Hearts Onlin
    The Ontario MPP wrote about his experiences growing up.

    Stylish Sikh Politician Jagmeet Singh's Tweet Thread On Growing Up In Canada Is Winning Hearts Onlin