Directed by Shoojit Sarcar, the ad shows a mother being scolded by the others in the family — seemingly her mother-in-law and her husband — for punishing her son for taking a Rs 10 note from her purse.
While many have lauded the makers for choosing the subject, others on social media have called the makers out for portraying the women in a subversive state.
Directed by Shoojit Sarcar, the ad for a mosquito repellent, shows a mother being scolded by the others — seemingly her mother-in-law and her husband — because she is punishing her son for taking a Rs 10 note from her purse.
#StandByToughMomsMothers are often criticized for being tough on their children. It’s time we stood by them. #StandByToughMoms
Posted by All Out India on Wednesday, 21 February 2018