Tuesday, May 11, 2021
ADVT 
Interesting

Tom Hanks used as physical distance marker

Darpan News Desk The Canadian Press, 17 Jul, 2020 10:09 PM
  • Tom Hanks used as physical distance marker

It could be "A Beautiful Day In The Neighbourhood" if you come across a life-sized decal of Tom Hanks in downtown Toronto.

Images of the Oscar-winning actor have been laid on the ground outside of two government-run liquor stores in the city's downtown, using his six-foot frame to help customers maintain their physical distance in line.

The decals show a bespectacled Hanks in a suit above the caption "'Hanks for keeping your distance."

The non-profit initiative was developed by Public Inc., a Toronto-based marketing agency, with the aim of injecting some fun into physical distancing.

"We were a bit concerned that people were going to let down their guard, that they weren't going to be as vigilant about mask-wearing and physically distancing," said Phillip Haid, the co-founder and CEO of Public Inc., on Friday. "That's what led us to ask, 'What would it take to remind people?'"

Hanks and his wife Rita Wilson were diagnosed with COVID-19 in March, and both have since recovered from the illness.

"The idea was born with Tom Hanks because he was the first celebrity to get COVID-19 with his wife — and he happens to be six-feet tall," said Haid.

Haid also pointed out that Hanks has been outspoken in telling people to wear masks to slow the spread of the novel coronavirus since recovering from the disease.

Although the decals are only outside two LCBO locations so far, the campaign will expand to more locations of the provincial government's liquor store chain and to some coffee shops, Haid said. He said the company came up with the project for "the public good."

Haid added that it won't just be in Toronto but at some point may be expanded to New York City, where his company has another office.

It's not clear whether Hanks himself is aware of the campaign.

Public Inc., purchased the rights to the photo, Haid said, and he hopes it will catch the actor's attention.

A message left with Hanks's publicist by The Canadian Press on Friday was not immediately returned.

MORE Interesting ARTICLES

Fishermen catch a barracuda far from hom

Fishermen catch a barracuda far from hom

A commercial fisherman knew he was staring at a fish out of place when a barracuda landed in his net on Vancouver Island, far from its typical habitat in southern California.

Fishermen catch a barracuda far from hom

Campaign brewing to get Hindu god Brahma off popular beer

Campaign brewing to get Hindu god Brahma off popular beer

An interfaith coalition is pressing the world's largest brewer to remove the name of a Hindu god from a popular beer that dates to the late 1800s — a dispute the beermaker insists is a case of mistaken identity.

Campaign brewing to get Hindu god Brahma off popular beer

Burger King addresses elephant in the room, and it's a cow

Burger King addresses elephant in the room, and it's a cow

Burger King is staging an intervention with its cows. The chain has rebalanced the diet of some of the cows by adding lemon grass in a bid to limit bovines contributions to climate change. By tweaking their diet, Burger King said Tuesday that it believes it can reduce a cows' daily methane emissions by about 33%.

Burger King addresses elephant in the room, and it's a cow

Daters struggle with COVID-19 compatibility

Daters struggle with COVID-19 compatibility

As Laura Duarte swipes through a seemingly endless stream of suitors on Tinder, she's not only looking for a romantic spark, but COVID-19 chemistry.

Daters struggle with COVID-19 compatibility

Rockies photo archive shows decades of change

Rockies photo archive shows decades of change

An astonishing trove of century-old photographs of the Rocky Mountains shows those rugged symbols of permanence and endurance are just as mutable as anything else.

Rockies photo archive shows decades of change

Comic hero 'Asterix' plans friendly assault on the New World

Comic hero 'Asterix' plans friendly assault on the New World

Americans have long adored things from France, like its bread, cheese and wine. But they've been stubbornly resistant to one of France's biggest imports: “Asterix.” The bite-sized, brawling hero of a series of treasured comic books is as invisible in America as the Eurovision Song Contest is big in Europe.

Comic hero 'Asterix' plans friendly assault on the New World

PrevNext