The famed Hollywood sign high in the hills over Los Angeles got a little higher on Sunday, when someone altered two of its letters to make it read "Hollyweed."
Police said unidentified thrill-seekers had climbed up and arranged tarps over the two letter "O's" to make them look like "E's," CBS affiliate KCAL reported.
Each letter is 45 feet (13.7 meters) high, so the feat would have required not just bravado but considerable athleticism.
The daring act may have been taken in celebration of a measure approved in November, when California voters passed an amendment legalizing recreational use of marijuana.
A police spokesman said surveillance cameras might help them identify the culprit or culprits; the act was being treated as a case of misdemeanor trespassing.
It was not the first such incident since the sign was first erected in 1923 -- at the time as "Hollywoodland" -- to advertise a local real estate development.
1976 vs 2017 WHO WORE IT BETTER? #hollyweed pic.twitter.com/hiIQbEundI
— Keegan Allen (@KeeganAllen) January 1, 2017
Perhaps not coincidentally, the same lettering change to the sign was made exactly 41 years ago, when a California law relaxing penalties for marijuana use took effect.
That alteration turned out to be the work of a college art student, one Danny Finegood.
Along with friends, he later returned to the sign on Easter Day 1976 to make it read "Holywood," and they changed it again in 1990 to read "Oil War" in protest of the Persian Gulf conflict.
It's not what #tourists expected see when they came up to see the #hollywood sign! Crews now working on removing tarps put up by a suspect. pic.twitter.com/gR8ZnQYo96
— Leanne Suter (@abc7leanne) January 1, 2017
Finegood's original handiwork, which he considered an act of environmental sculpture, was done for an art class project, the Los Angeles Times reported.
Using $50 in sheets and ropes, he and three friends made the change -- and Finegood received an "A" from his art teacher.
But while he might have inspired the latest act of hillside mischief, Finegood cannot be blamed for it. He died in 2007, aged 52.
Largely because of his work, however, Los Angeles officials increased security around the sign, installing a fence, alarms and eventually a closed-circuit surveillance system.
It is not clear how someone made it through those barriers Sunday, but Danny Finegood might well have admired their work.