Close X
Saturday, October 5, 2024
ADVT 
Interesting

Parents could drive car choices of kids

Darpan News Desk IANS, 03 Oct, 2014 10:56 AM
  • Parents could drive car choices of kids
What brand of car you drive may influence the car choices of your kids too, says a study.
 
Children are 39 percent more likely to buy a particular brand of automobile if their parents bought that brand, the findings showed.
 
"In theory, these findings could change the way automakers price and market their cars," said study co-author Soren Anderson from Michigan State University in the US.
 
If young buyers approach dealers with prior loyalty to a brand, thanks to their parents, manufacturers might consider upping prices of entry-level vehicles.
 
Conversely, more incentives could be offered on sport utility vehicles and other high-end vehicles to snag older customers - and, eventually, their children.
 
The researchers studied auto ownership of more than 4,300 young adults matched to nearly 2,600 parents.
 
Survey data from the families was collected every two years between 1999 and 2011.
 
Preferences were broken down into auto brands including General Motors, Ford, Chrysler, Toyota and Honda.
 
Parents and children tend to share characteristics - such as making similar amounts of money and living in the same area - and this can influence what they buy, the researchers pointed out.
 
"Is this really about the cars or could it be other factors, like parents and children tending to be more similar to each other than other people?" Anderson said.
 
"We're pretty sure it has something to do with the cars themselves," he stressed.
 
The study is forthcoming in the Journal of Industrial Economics.

MORE Interesting ARTICLES

Learn belly dance to explore your true self

Learn belly dance to explore your true self
If you want to be mentally and physically present "in the moment" and feel good about yourself, shun inhibitions and try belly dance for a change....

Learn belly dance to explore your true self

Shy people spend more time on Facebook but share less

Shy people spend more time on Facebook but share less
Shy and introvert people spend more time on Facebook but disclose little information with friends and acquaintances, says an interesting study...

Shy people spend more time on Facebook but share less

How to hold your pizza slice

How to hold your pizza slice
Do you know why despite your best efforts, the slice of pizza you are about to enjoy flops over and dangles from your fingers?

How to hold your pizza slice

Jack The Ripper Unmasked By DNA Analysis: Identified As Polish-born Aaron Kosminski

Jack The Ripper Unmasked By DNA Analysis: Identified As Polish-born Aaron Kosminski
The identity of the infamous British 19th century serial killer Jack the Ripper might be revealed now with analysis of DNA found on a cloth at a crime scene holding one of the suspects was the murderer of several prostitutes in London, a British daily reported Sunday.

Jack The Ripper Unmasked By DNA Analysis: Identified As Polish-born Aaron Kosminski

Good sleep means less sick leave at work

Good sleep means less sick leave at work
If you sleep for seven to eight hours, you are less likely to apply for sick leave at work, finds a fascinating study.

Good sleep means less sick leave at work

Why some people bounce back and others give up

Why some people bounce back and others give up
How can similar setbacks produce different reactions for two people? It may come down to how much control we feel we have over what happened, according to research.

Why some people bounce back and others give up