Interesting

Nike Unveils Its First Self-Lacing Sneaker

Darpan News Desk The Canadian Press, 17 Mar, 2016 11:56 AM

NEW YORK — Nike Inc. has unveiled its first self-lacing sneaker — it allows users to make the fit looser or snugger by pressing buttons on the side of the shoe.

The world's largest sportswear brand, based in Beaverton, Oregon, unveiled the sneaker along with a host of other innovations Wednesday at a media event in New York.

The innovations come as Nike is digging deeper into personalization and focusing on hitting the $50 billion revenue goal by 2020.

The self-lacing sneaker will be out starting the holiday season and will only be available for members of its loyalty Nike+ app.

When users step into the shoe, their heel will hit a sensor. The athlete then can press two buttons on the side that adjusts the grip.

Prev Next

MORE Interesting ARTICLES

Slavery, Child Labour Tied To Shrimp Global Supply Chains, Including Wal-Mart, Red Lobster

Poor migrant workers and children are being sold to factories in Thailand and forced to peel shrimp that ends up in global supply chains, including those of Wal-Mart and Red Lobster, the world's largest retailer and the world's largest seafood restaurant chain

Slavery, Child Labour Tied To Shrimp Global Supply Chains, Including Wal-Mart, Red Lobster

Japan's Top Court To Rule On Challenge To Law That Requires 1 Surname For Married Couples

A Civil Code that dates from the 19th century says couples must adopt one surname, and women almost always sacrifice theirs.

Japan's Top Court To Rule On Challenge To Law That Requires 1 Surname For Married Couples

Radio Stations Hungry For New Christmas Songs But Find Few Enduring Hits

TORONTO — The sounds of the holiday season are pretty much the same from year to year: "Feliz Navidad," "Baby, It's Cold Outside" and "White Christmas" on constant rotation in supermarkets, department stores and coffee shops.

Radio Stations Hungry For New Christmas Songs But Find Few Enduring Hits

Marketing The Holidays A Tricky Balancing Act For Businesses In Canada

TORONTO — When something as simple as a red Starbucks cup stirred a controversy stateside over how businesses mark the approach of Christmas, Canadian retailers took notice.

Marketing The Holidays A Tricky Balancing Act For Businesses In Canada

International Fashion Brand Esprit Set To Re-enter Canadian Market Next Year

The international fashion brand is teaming up with Montreal-based distributor Freemark Apparel Brands (FAB Inc.) to open stand-alone stores in Canada next spring.

International Fashion Brand Esprit Set To Re-enter Canadian Market Next Year

Microsoft CEO Satya Nadella To Visit T-Hub, Address Budding Entrepreneurs

Jayesh Ranjan, secretary for information technology in the Telangana government, told IANS on Wednesday that Nadella will be taken around the facility located at the International Institute of Information Technology (IIIT), Hyderabad.