Close X
    Monday, November 18, 2024
    ADVT 
    Interesting

    Mum's The Word: MS Dhoni Wears 'Devaki' On Jersey, Team Follows 'Nayi Soch'

    Darpan News Desk IANS, 29 Oct, 2016 03:43 PM
      India cricketers wore jerseys bearing their mother's names instead of their own in the fifth and final One-Day International (ODI) against New Zealand at the ACA-VDCA Stadium here on Saturday.
       
      This initiative -- Nayi Soch -- is part of a new campaign started by Star India in collaboration with the Board of Control for Cricket in India (BCCI) to highlight the importance of mothers in our lives.
       
      Commenting on the development, Chairman and CEO of Star India Uday Shankar said: "This is the first time in the world that a team jersey is being used to power social change. Star Plus has taken an unprecedented leap in its Nayi Soch or new way of thinking. We compliment the BCCI and the Indian team for such a transformational collaboration."
       
      "The Indian cricketers sporting their mothers' names make for a powerful and emotive statement and we are thankful to BCCI and the Indian Cricket team for partnering with us on this idea. It will support the voice of the emerging Indian women and inspire millions to acknowledge and celebrate the identity and role of women in India," he added.
       
      BCCI chief Anurag Thakur also shared his views and said: "Time and again women have proved their mettle and history has been the witness of their greatness. Once a woman becomes a mother, her entire life gets dedicated towards her children. She plays an equally or rather greater role in shaping the future of her children."
       
      "With this initiative in collaboration with Star India - ‘Nayi Soch', our endeavour is to honour each and every woman. The Indian team will be sporting their mother's name on the jerseys for the fifth ODI against New Zealand with intent to thank all the mothers for their efforts and sacrifices," he added.
      Prev Next

      MORE Interesting ARTICLES

      Ashley Madison Hack: Not The Wake-Up Call Some Expected, Experts Say

      TORONTO — Far from the wake-up call some expected, the data breach that aired the personal dealings and financial information of Ashley Madison clients has yet to spur concrete changes in web security or the online dating industry.

      Ashley Madison Hack: Not The Wake-Up Call Some Expected, Experts Say

      Finance Professor Created Board Game For His Kids, And Now It's Finding Fans Around The World

      Finance Professor Created Board Game For His Kids, And Now It's Finding Fans Around The World
      "I'm surprised by all of this," said Kisgen, a former Wall Street investment banker who now lives outside Boston. "Frankly, it's been a lot of fun."

      Finance Professor Created Board Game For His Kids, And Now It's Finding Fans Around The World

      Slavery, Child Labour Tied To Shrimp Global Supply Chains, Including Wal-Mart, Red Lobster

      Slavery, Child Labour Tied To Shrimp Global Supply Chains, Including Wal-Mart, Red Lobster
      Poor migrant workers and children are being sold to factories in Thailand and forced to peel shrimp that ends up in global supply chains, including those of Wal-Mart and Red Lobster, the world's largest retailer and the world's largest seafood restaurant chain

      Slavery, Child Labour Tied To Shrimp Global Supply Chains, Including Wal-Mart, Red Lobster

      Japan's Top Court To Rule On Challenge To Law That Requires 1 Surname For Married Couples

      Japan's Top Court To Rule On Challenge To Law That Requires 1 Surname For Married Couples
      A Civil Code that dates from the 19th century says couples must adopt one surname, and women almost always sacrifice theirs.

      Japan's Top Court To Rule On Challenge To Law That Requires 1 Surname For Married Couples

      Radio Stations Hungry For New Christmas Songs But Find Few Enduring Hits

      Radio Stations Hungry For New Christmas Songs But Find Few Enduring Hits
      TORONTO — The sounds of the holiday season are pretty much the same from year to year: "Feliz Navidad," "Baby, It's Cold Outside" and "White Christmas" on constant rotation in supermarkets, department stores and coffee shops.

      Radio Stations Hungry For New Christmas Songs But Find Few Enduring Hits

      Marketing The Holidays A Tricky Balancing Act For Businesses In Canada

      Marketing The Holidays A Tricky Balancing Act For Businesses In Canada
      TORONTO — When something as simple as a red Starbucks cup stirred a controversy stateside over how businesses mark the approach of Christmas, Canadian retailers took notice.

      Marketing The Holidays A Tricky Balancing Act For Businesses In Canada

      PrevNext