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Model Breastfeeding Baby On Kerala Magazine Cover Has Internet Divided, Case Filed

Darpan News Desk IANS, 02 Mar, 2018 01:10 PM

    Malayalam magazine Grihalakshmi, which has been in the eye of the storm for its cover which shows a woman breastfeeding in its latest issue, has now been slapped with a case.

     

    The case has been filed at the Kollam CJM court by advocate Vinod Mathew against the publishers and the model Gilu Joseph, who was on the cover.

     

    They have been charged under sections 3 and 4 of the Indecent Representation of Women Act, 1986. The case will be considered on March 16 for further hearing.

     

    This comes a day after the Malayalam magazine’s cover, which was a campaign for open breastfeeding, sparked major outrage on social media. The outrage was because the magazine used a model and not a real mother on its cover.

     
     

    Defending her decision to appear as a breastfeeding mother, Ms Joseph says breastfeeding in public often causes women to face discrimination and discomfort.

     

    "Society doesn't provide an environment for women to breastfeed in public and feel safe while doing it," she says in a video posted on Facebook by Grihalakshmi. "It's a privilege mothers have - feeding their child - you don't have to be afraid or ashamed."

     

    "I had no second thoughts about doing this shoot, despite being a woman who is not married and is not a mother," Ms Joseph adds. "It is for a good cause."

     
    മറയില്ലാതെ മുലയൂട്ടാം കാമ്പയിനെക്കുറിച്ച് ജിലു ജോസഫ് സംസാരിക്കുന്നു

    'വിവാഹം കഴിച്ചിട്ടില്ല. കുഞ്ഞുമില്ല. പക്ഷേ ഗൃഹലക്ഷ്‌മി ക്യാമ്പയിൻ പതിപ്പിന്റെ കവർ മോഡലാവാൻ എനിക്ക് സംശയമോ മടിയോ ഉണ്ടായിരുന്നില്ല.' - Gilu Joseph #മറയില്ലാതെമുലയൂട്ടാം കാമ്പയിനെക്കുറിച്ച് സംസാരിക്കുന്നു For more, subscribe to our magazine: mathrubhumi.com/subscription

    Posted by Grihalakshmi Magazine on Wednesday, 28 February 2018
     

    The cover has divided opinion on social media, with some calling the move "gimmicky."

     
     
     
     
     

    But there has been an outpouring of support as well, including a thumbs up from UNICEF India.

     
     
     
     
     
     
     

    Grihalakshmi's editor Moncy Joseph tells BBC the idea for the magazine cover came after the photo of a woman breastfeeding her child, posted on Facebook by her husband, went viral.

     

    "A month ago, a man shared a picture of his wife breastfeeding on Facebook to start a conversation about letting mothers feed in public spaces. But the result was that the woman was subjected to cyber-bullying from both men and women," BBC quotes Ms Joseph as saying. "That is why we decided to dedicate our latest issue to breastfeeding mothers."

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