Diwali, the festival of lights, has long transcended its roots in South Asia and is now a celebration spread over several continents. Its universal themes of light triumphing over darkness and new beginnings resonate far and wide, inspiring global brands to launch limited-edition Diwali capsules year after year. With irradiant jewelry edits and cosmetic products shaped like sparkling diyas, here’s a look at how global brands celebrate Diwali's spirit with style and fervor.
Mattel’s Barbie Signature Diwali Doll by Anita Dongre
Barbie has long been a cultural icon, representing fashion and culture through its costumes, and makes an excellent gift for collectors and celebrants. Together with one of India’s top fashion couturiers, Anita Dongre, this Barbie is dressed in a breathtaking lehenga inspired by her ‘Midnight Bloom’ collection, complete with dazzling gold accessories and shoes. The lehenga features a choli top, a floral koti vest, and a lehenga skirt adorned with dahlias, jasmines, and lotuses, perfectly capturing the brilliance of Diwali. This collectible doll also honors rural women artisans of India who bring Anita Dongre’s exceptional designs to life. This is not just a doll—it’s a festive sentiment that every brown girl would relate to, now and in the future.
Swarovski’s Idyllia Diwali Jewelry Collection
Swarovski, known for its sparkling elegance, introduced a unique Diwali collection, mirroring the traditional art of rangoli in its designs. The Idyllia collection, fronted by Swarovski India’s ambassador Ananya Panday, features intricate designs in vibrant colors, crafted in rose-gold metal and festive patterns original to Diwali. This collection is sure to add a modern, luxurious touch to the traditional festival, making it a perfect gift for loved ones.
Christian Louboutin’s Diwali Edit
Famous French designer Christian Louboutin once said he could do an India-inspired collection for 100 years without repeating himself. His deep admiration for Indian aesthetics can also be seen in this 2024 Diwali Edit, featuring a limited-edition lineup of shoes and accessories for the Diwali season. Inspired by the exuberance of the festival, each item is a riot of color, blending deep fuchsia, rose, teal, and earthy tones of yellow and red. This striking color palette, along with Louboutin’s exquisite attention to detail, celebrates India and the joy that this festival brings.
Lush Cosmetics’ Diwali Collection
Lush Cosmetics is known for its enriching and ethical approach to beauty, and its 2024 Diwali collection highlights similar themes of light over darkness and unity across the world. Their Diwali collection includes a Lotus Blossom Bath Bomb, a Diya Bath Bombshell, a Sparkling Light Shower gel, an Embers of Joy Knot Wrap, and a gift kit. Each product in the lineup reflects the Diwali vibe and is a representation of Indian culture. With a focus on diversity and inclusion, Lush Cosmetics’ Diwali collection is perfect for anyone looking to sustainably celebrate the festival of lights.
From designer dolls to shimmery shoes and accessories, these brands along with many others, prove that Diwali is more than just a South Asian festival; it is now a global celebration of light over darkness. By coming up with limited-edition products that reflect Diwali, they help South Asians across the world celebrate this festival with beauty, tradition and creativity that ultimately brings us all together.