A satirical video titled "Hes not Chotu", which delves on problems of child labour in India, is garnering positive feedback in the online space.
The Viral Fever (TVF) in association with the Kailash Satyarthi Children's Foundation has created the video, which was launched on Monday and has been viewed over 600,000 times on YouTube alone, read a statement.
Through the format of an interview, the video describes the terrible lives of working children and the deplorable conditions they work under. These include missing meals, sleeping in cramped spaces, the loss of playtime and the separation from family and education.
The over five-minute long video has a child named Chotu (the oft-used moniker for working children), appearing for an interview to get a job as a domestic worker. He is shown to be accompanied by many other children who are also lining up in the recruitment agency's corridor to get hired.
"He's not Chotu" has been released to build support for youth mobilisation campaign - "The 100 Million for 100 Million" -- which is being launched on December 11 at Rashtrapati Bhavan. The campaign is being launched during Kailash Satyarthi Children's Foundation's Laureates and Leaders Summit, hosted by President Pranab Mukherjee.
Arunabh Kumar, Founder and CEO of TVF, said: "As a child, I saw kids working on the roads, at dhabas... And every time, I used to think how can someone as young as me go through this. All of us have got this feeling at one point or the other."
"This video is a small effort from our side to get a change in the society and to make people realise it can be done only through our realisation and hence we have to be the change."
The summit will bring more than 25 Nobel laureates and leaders here to join their voice for the cause of children.