Close X
Monday, November 25, 2024
ADVT 
Interesting

Breathtaking: Entrepreneur Sells World's Most Expensive Mountain Air at $167 a Bottle

Darpan News Desk IANS, 04 Mar, 2017 01:35 PM
    If you've ever been to Switzerland you already know that pretty much everything is expensive there, and the fresh mountain air is apparently no exception. 
     
    Well, most of it is actually free, but if you want to order a liter of Swiss mountain air collected from a secret location in the Alps, you'll have to cough up a whopping $167. This is not a joke!
     
    John Green, a British expat living in Basel, Switzerland, is the brains behind "Genuine Mountain Air from Switzerland", a fledgling online business that promises to ship fresh, high-quality Swiss air anywhere around the world, if you can afford it. Green claims to collect the air from a "secret location" near the town of Zermatt, then bottles it up in glass containers, labels it and ships it to buyers.
     
    Described as "the ultimate present for the man or woman that has everything," the bottled mountain air also comes with a certificate of authenticity and the exact GPS collection of the place it was collected from.
     
    A liter of authentic Swiss mountain air costs $167, but Green realizes that not everyone can afford to pay that much, even though we're talking about "the best air in the world", so he also has a budget offer on his website, $97 for a 500 ml jar of air.
     
    If money's no object when it comes to fresh air, you can buy a 3-liter container for $247. While the claim that this is the best air in the world is debatable, there's no question that this is the world's most expensive air.
     
    Green, who hails from Kent, England, is perfectly aware that his offer sounds somewhat crazy, but claims that steep prices are necessary for a sustainable business.
     
     
    "There are expenses, we've got to send the stuff out worldwide. I want to try and make it sustainable, I don't want it to be a five minute wonder and make a huge loss. If you try and charge the minimum price you won't be sustainable and you'll go out of business," he told The Local. "And also don't forget, it's Swiss air! Everything in Switzerland is expensive."
     
    Apart from making a small profit off the bottled Swiss mountain air, Green also donates 25% of his proceeds to a charity called World Vision, which supports a clean water program in Africa. But even if you deduct this donation from the price, his air is still outrageously expensive.
     
    Green doesn't want to comment too much on the success of his business so far. "It's starting slowly, let's put it like that," he said.
     
    If you're wondering what opening an expensive jar of Swiss mountain air feels like, but you're too poor to spend $100 or more on one, Green was kind enough to describe the experience on his website, mountainairfromswitzerland.com: "As you open your ice cold jar of air (it's recommended to chill in the freezer for full effect) you flick the latch open and there's a quick pfsst as the mountain pressure equalizes and you can take a breath of genuine mountain air from Switzerland."
     
    Selling bottled fresh air is definitely not a novel business idea. People in France, Canada, Russia and China have been doing it for years, but their prices are nowhere near as high as this. I guess Switzerland is just special that way.

    MORE Interesting ARTICLES

    Man Targeted By Creep Catchers Sentenced To Prison For Child Luring

    Man Targeted By Creep Catchers Sentenced To Prison For Child Luring
    Don Putt was sentenced to six months, but with credit for time served he will spend five months and two days behind bars.

    Man Targeted By Creep Catchers Sentenced To Prison For Child Luring

    WATCH: This Cute Toddler Criticising PM Narendra Modi For Demonetisation Is Winning The Internet

    WATCH: This Cute Toddler Criticising PM Narendra Modi For Demonetisation Is Winning The Internet
    Cutest Critique Of Demonetisation So Far?

    WATCH: This Cute Toddler Criticising PM Narendra Modi For Demonetisation Is Winning The Internet

    How Santa Delivers Presents On Christmas Eve Explained

    How Santa Delivers Presents On Christmas Eve Explained
    The mystery of how Father Christmas can deliver presents to 700 million children in one night, fit down the chimney and arrive without being seen or heard has been explained by a UK physicist using Einstein's special relativity theory.

    How Santa Delivers Presents On Christmas Eve Explained

    An African Love Story In Which India Played Cupid

    An African Love Story In Which India Played Cupid
    I did not plan to fall in love when I left the DRC where I worked as a journalist with (state broadcaster) Radio Television National du Congo

    An African Love Story In Which India Played Cupid

    In Punjab, AAP Fights Within And Outside

    In Punjab, AAP Fights Within And Outside
    As the Punjab assembly elections draw closer, the Aam Aadmi Party (AAP) and its leadership are grappling with a host of political skirmishes -- both within and outside.

    In Punjab, AAP Fights Within And Outside

    A Minimalist Holiday Season: How To Simplify Gift-Giving Without Being A Scrooge

    A Minimalist Holiday Season: How To Simplify Gift-Giving Without Being A Scrooge
    TORONTO — Rachel Jonat and her husband didn't purchase any Christmas gifts for their three sons when they were too young to understand the tradition.

    A Minimalist Holiday Season: How To Simplify Gift-Giving Without Being A Scrooge