Close X
Thursday, November 28, 2024
ADVT 
Interesting

Breathtaking: Entrepreneur Sells World's Most Expensive Mountain Air at $167 a Bottle

Darpan News Desk IANS, 04 Mar, 2017 01:35 PM
    If you've ever been to Switzerland you already know that pretty much everything is expensive there, and the fresh mountain air is apparently no exception. 
     
    Well, most of it is actually free, but if you want to order a liter of Swiss mountain air collected from a secret location in the Alps, you'll have to cough up a whopping $167. This is not a joke!
     
    John Green, a British expat living in Basel, Switzerland, is the brains behind "Genuine Mountain Air from Switzerland", a fledgling online business that promises to ship fresh, high-quality Swiss air anywhere around the world, if you can afford it. Green claims to collect the air from a "secret location" near the town of Zermatt, then bottles it up in glass containers, labels it and ships it to buyers.
     
    Described as "the ultimate present for the man or woman that has everything," the bottled mountain air also comes with a certificate of authenticity and the exact GPS collection of the place it was collected from.
     
    A liter of authentic Swiss mountain air costs $167, but Green realizes that not everyone can afford to pay that much, even though we're talking about "the best air in the world", so he also has a budget offer on his website, $97 for a 500 ml jar of air.
     
    If money's no object when it comes to fresh air, you can buy a 3-liter container for $247. While the claim that this is the best air in the world is debatable, there's no question that this is the world's most expensive air.
     
    Green, who hails from Kent, England, is perfectly aware that his offer sounds somewhat crazy, but claims that steep prices are necessary for a sustainable business.
     
     
    "There are expenses, we've got to send the stuff out worldwide. I want to try and make it sustainable, I don't want it to be a five minute wonder and make a huge loss. If you try and charge the minimum price you won't be sustainable and you'll go out of business," he told The Local. "And also don't forget, it's Swiss air! Everything in Switzerland is expensive."
     
    Apart from making a small profit off the bottled Swiss mountain air, Green also donates 25% of his proceeds to a charity called World Vision, which supports a clean water program in Africa. But even if you deduct this donation from the price, his air is still outrageously expensive.
     
    Green doesn't want to comment too much on the success of his business so far. "It's starting slowly, let's put it like that," he said.
     
    If you're wondering what opening an expensive jar of Swiss mountain air feels like, but you're too poor to spend $100 or more on one, Green was kind enough to describe the experience on his website, mountainairfromswitzerland.com: "As you open your ice cold jar of air (it's recommended to chill in the freezer for full effect) you flick the latch open and there's a quick pfsst as the mountain pressure equalizes and you can take a breath of genuine mountain air from Switzerland."
     
    Selling bottled fresh air is definitely not a novel business idea. People in France, Canada, Russia and China have been doing it for years, but their prices are nowhere near as high as this. I guess Switzerland is just special that way.

    MORE Interesting ARTICLES

    Bill Gates World's First 'Trillionaire'? A Word Still Not In Dictionary

    Microsoft founder Bill Gates will be world's first trillionaire in the next 25 years, according to a new research.

    Bill Gates World's First 'Trillionaire'? A Word Still Not In Dictionary

    PICS: Burj Khalifa Lights Up In Tricolour Ahead Of India’s 68th Republic Day

    PICS: Burj Khalifa Lights Up In Tricolour Ahead Of India’s 68th Republic Day
    Dubai is one of the seven emirates of the UAE. Crown Prince of Abu Dhabi Mohamed bin Zayed Al Nahyan will be the Chief Guest at the Republic Day parade on Thursday.

    PICS: Burj Khalifa Lights Up In Tricolour Ahead Of India’s 68th Republic Day

    Google, Facebook Say They'll Soon Roll Out Tools To Sift Fake Canadian News

    OTTAWA — Two of the world's biggest digital information platforms say they're getting ready to roll out tools in Canada designed to crack down on so-called "fake news."

    Google, Facebook Say They'll Soon Roll Out Tools To Sift Fake Canadian News

    Watch: People Are Losing Their Mind Over This Very Real Ghost From The Ring

    Watch: People Are Losing Their Mind Over This Very Real Ghost From The Ring
    How would you react if the ghostly girl from The Ring came out of the TV set to stand next to you?

    Watch: People Are Losing Their Mind Over This Very Real Ghost From The Ring

    Abhishek Bachchan Promised To Do A Biopic On Satnam Singh For FREE On Just One Condition!

    Abhishek Bachchan Promised To Do A Biopic On Satnam Singh For FREE On Just One Condition!
    Given Abhishek's height, I would say he would fit in the role even more. Also, he likes basketball a lot

    Abhishek Bachchan Promised To Do A Biopic On Satnam Singh For FREE On Just One Condition!

    As India Struggles After Notes Ban, This Assam Village Has Been Cashless For 500 Years

    As India Struggles After Notes Ban, This Assam Village Has Been Cashless For 500 Years
    Cashless transactions may be the latest buzzword in the country's economic arena, but in a small hamlet about 32 km from Guwahati, members of Assam's Tiwa tribe meet every year to carry out a unique trade fair where the dealings are totally cashless.

    As India Struggles After Notes Ban, This Assam Village Has Been Cashless For 500 Years