Close X
Wednesday, November 27, 2024
ADVT 
Interesting

Amazon Alexa to talk to you in impeccable Hindi soon

Darpan News Desk IANS, 07 Jun, 2019 06:41 PM

    India is a key growth market for Alexa's global team at Amazon and witnessing the potential, the team is working on to introduce more regional language capabilities in the voice-based assistant that has stormed the living rooms in the country.

    Though the smart speaker is a relatively young product in India, voice assistants like Alexa in smart devices are gaining immense popularity in the country.

    According to the International Data Corporation (IDC), Amazon Echo led the Indian smart speakers market with 59 per cent share in 2018, followed by Google Home with 39 per cent unit share.

    "Yes, we are working on infusing regional languages capabilities in Alexa for the Indian market but these are early days,a said Rohit Prasad, Vice President and Head Scientist for Alexa.

    Right now, Alexa can understand some Hinglish commands but these are few and far between.

    "For us, it is a contextual, cultural as well as content-related challenge as the question is not that Alexa just needs to understand Hindi. This part we can do relatively easily but Alexa needs to be Indian when it speaks in Hindi as there are several dialects and accents out there which Alexa has to understand and react accordingly," Prasad told IANS on the sidelines of Amazon's flagship "re: Mars" event here.

    According to him, even jokes that are appropriate in the US may not be sound appropriate in the Indian languages.

    "These are challenges which are not language dependent but more culture dependent. We believe in introducing a wholesome experience to delight our customers and not something that is half-baked. We are working on to solve these issues in the Indian context," Prasad added.

    Amazon last year launched a new category of skill called "Cleo" that enables customers in India help Alexa learn Hindi and other languages. The idea was to improve Alexa's language model and help her gradually speak in local languages.

    Apart from Hindi, users can respond to Alexa's English statements in Tamil, Marathi, Kannada, Bengali, Telugu, Gujarati and other regional languages.

    "We want Alexa to be everywhere. The whole idea is to make it more natural and conversational with humans with new Machine Learning (ML) capabilities that we are applying now," said Prasad who has various teams working on Alexa and the Bengaluru team is fairly big among them.

    In India, there are nearly eight third-party brands with 13 different devices that have Alexa built-in.

    "Alexa is a personal assistant, a companion, a friend, a family member. That's how I think of Alexa because our customers think of it that way. We are very transparent from day one on the privacy of your conversations and beyond the awake' word, nothing is being recorded," Prasad noted.

    Alexa is currently available in over 80 countries and speaks more than 14 language variants. The main driver of the early adoption so far is the novelty factor around this technology.

    The company has invested big in India from the perspective of developing skills for Alexa, hiring scientists to engineers.

    "Alexa is not just to facilitate entertainment but can help in sectors like education and health. For those who are differently-abled, Alexa can help plan daily schedules apart from reading news or playing songs," said Prasad.

     

    MORE Interesting ARTICLES

    Canadian 'Food Ranger' Trevor James Is Having A Taste Of Punjab In Amritsar And He Is Loving It

    Canadian 'Food Ranger' Trevor James Is Having A Taste Of Punjab In Amritsar And He Is Loving It
    Trevor James, AKA, “The Food Ranger” is a Canadian taking Asia by storm. His food show by Trevor is fascinating as he travels and visits various places to try the street food.  This time he goes to Amritsar, Punjab. 

    Canadian 'Food Ranger' Trevor James Is Having A Taste Of Punjab In Amritsar And He Is Loving It

    WATCH: B.C. Firefighter Captures Video Of Fire Tornado Sucking Up Hose

    WATCH: B.C. Firefighter Captures Video Of Fire Tornado Sucking Up Hose
    Firefighter M. C. Schidlowsky posted the clip on Instagram, which showed a long white pipe being pulled away in swirling smoke. In the description of the video, she wrote about how the fire destroyed their hose and interrupted relief work.

    WATCH: B.C. Firefighter Captures Video Of Fire Tornado Sucking Up Hose

    The Internet Is In Love With This South African Airport Baggage Handler For The Best Reason

    The Internet Is In Love With This South African Airport Baggage Handler For The Best Reason
    A video posted by Janine Brand on Facebook shows the airport handler going an extra mile and meticulously handling luggage at a conveyor belt.

    The Internet Is In Love With This South African Airport Baggage Handler For The Best Reason

    Kerala Fisherman Over Whose Back Women Climbed To Safety Gifted A Car

    Kerala Fisherman Over Whose Back Women Climbed To Safety Gifted A Car
    The pictures and video of the later identified fisherman Jaisal KP with many hailing the man for his heroic act. Appreciation the same, a Mahindra vehicles' dealer in Kozhikode gifted a brand new car to the fisherman.

    Kerala Fisherman Over Whose Back Women Climbed To Safety Gifted A Car

    This Kerala Man's Tea Serving Trick Is Leaving People Awestruck, Netizens Call Him 'Rajinikanth'

    This Kerala Man's Tea Serving Trick Is Leaving People Awestruck, Netizens Call Him 'Rajinikanth'
    The video, which went viral with over 3 lakh views at the time of writing, has left netizens quite confused. While many are impressed with the way the man is serving tea, others are quite intrigued by the way he does it.

    This Kerala Man's Tea Serving Trick Is Leaving People Awestruck, Netizens Call Him 'Rajinikanth'

    Khalsa Aid Founder Ravi Singh Gets Key UK Award

    Ravinder Singh, the founder of Khalsa Aid, was presented with ‘The Award Of Excellence and Achievement In Your Chosen Vocation’ by the Punjabi Society Of British Isles during a ceremony in the British Parliament. 

    Khalsa Aid Founder Ravi Singh Gets Key UK Award