Close X
Friday, November 22, 2024
ADVT 
Interesting

5 reasons to buy diamonds

Darpan News Desk IANS, 13 May, 2022 01:02 PM
  • 5 reasons to buy diamonds

Diamonds are the symbol of ultimate sophistication and commitment for generations. This precious gem has stood the test of time and endurance for billions of years. It represents strength, resilience and the power to overcome obstacles. Nothing else signifies the natural wonder, uniqueness and beauty of mother nature, as does a diamond.

Here are five reasons to buy diamonds shared by Toranj Mehta, Director, Marketing, De Beers India:

The epitome of purity

When you contemplate the rarity and clarity of diamonds, it is no surprise that the gems have been more than just sparkling accessories over the course of history. Through their journey on earth, diamonds have stood strong during natural disasters. Formed by the extreme heat in the Earth's mantle diamonds go through a myriad of other stringent processes and checks before they're ready to be held in the hands and hearts of a customer. Thus, with its everlasting brilliance, the diamond symbolises purity and strength making it a popular choice.

Diamonds are forever

Owning diamond jewellery is definitely a superior style statement. Diamonds are, without doubt, the world's most precious, beautiful and rare gems that are inherently valuable. These forever cherished pieces of carbon have evolved to become symbols of status, power, and eternal love and reflect a sense of gratitude and acknowledgement. Trends have changed over the decades but the growing interest in diamond jewellery has only increased, making it one of the most aspirational purchases. After all, nothing is "forever" more than eye-catching diamond jewellery. Therefore, in more ways than one, a diamond is forever.

The ultimate symbol of a meaningful gift

Diamonds have always symbolised love, commitment, intimacy, achievement and self-expression. That is why they top the gift lists across the world, surpassing other luxury goods. Consumers have come to attach a deep sentimental connection to diamond jewellery they own or gift to their loved ones. When it comes to buying gifts on special occasions, people are now drawn to make quality purchases that are real, valuable, long-lasting and that define a deep meaning and commitment. Thus, diamond jewellery becomes a timeless gift and a strong icon of power and eternity.

Enduring value

Because of their enduring value, diamonds are often seen as a special gift which can be passed down through generations. Diamonds reflect a sense of gratitude and acknowledgement. When you purchase a diamond you are holding a piece of history that's forever captured -- an irreplaceable emotion or a priceless memory. And in a world of short-term fixes where so much is disposable, symbols of enduring value and strength are more important than ever.

Diamonds are a piece of eternity

Diamonds hold memories of your achievements and accomplishments, reminding you to continue to aspire, achieve and celebrate each milestone in your life. They hold stories of romance and commitment passed on to the next generation and serve as a reminder of your sparkling life. Be it of any size or shape, diamonds will never go out of style. Therefore, when you buy a diamond, you are also purchasing a piece of eternity, making life brilliant for generations.

MORE Interesting ARTICLES

Review: `Story of Gardening' gets a timely update

Review: `Story of Gardening' gets a timely update
The Story of Gardening” might sit (heavily) on a coffee table, but it transports the reader out into the yard or the park with some new perspectives and ambitions.

Review: `Story of Gardening' gets a timely update

Gardening: How to reach a truce in the war with weeds

Gardening: How to reach a truce in the war with weeds
If you want to avoid chemical weedkillers but don't like the idea of hand hoeing or bouncing along behind a rototiller, you still have options to keep weeds from taking over your garden.

Gardening: How to reach a truce in the war with weeds

RIGHT AT HOME: Dining in the great outdoors, stylishly

RIGHT AT HOME: Dining in the great outdoors, stylishly
Squeezing the most out of summer — especially this coronavirus summer — has often meant eating and entertaining outside, for those with the space to do it.

RIGHT AT HOME: Dining in the great outdoors, stylishly

As NBA returns, so must an NBA writer in early hot spot

As NBA returns, so must an NBA writer in early hot spot
I couldn’t wait to watch basketball in March. The schedule in New York was as good as I could remember in my years covering the NBA for The Associated Press.

As NBA returns, so must an NBA writer in early hot spot

In an upside-down summer, 'Jaws,' 'E.T.' are hits again

In an upside-down summer, 'Jaws,' 'E.T.' are hits again
Over the second weekend in July, “Empire Strikes Back” — 40 years after it was first released — was again No. 1. “Ghostbusters” claimed the July 4th weekend, 36 years after opening.

In an upside-down summer, 'Jaws,' 'E.T.' are hits again

To photograph comet Neowise, it takes patience and placement

To photograph comet Neowise, it takes patience and placement
The newly discovered comet Neowise is only visible from Earth once every 6,800 years, and photographers who want to document it seek places with high elevation and little smog or light pollution. A place like North Carolina’s famed Grandfather Mountain.

To photograph comet Neowise, it takes patience and placement