Close X
Saturday, November 16, 2024
ADVT 
India

More Tests On Maggi, Wrong Ads Can Penalise Even Brand Endorsers

Darpan News Desk IANS, 01 Jun, 2015 11:47 AM
    The food safety watchdog has taken more samples of Maggi noodles across India for testing after certain harmful substances were allegedly found in a batch in quantities higher-than-permissible-limits, the government said on Monday warning that violation of standards will make even brand ambassadors liable.
     
    “We understand that consumers are concerned by reports that the authorities in Uttar Pradesh have found elevated levels of lead in a sample pack of Maggi noodles. We are fully cooperating with the authorities who are conducting further tests and we are awaiting their results,” Nestle India said in a statement.
     
    "FSSAI (Food Safety Standards Authority of India) has taken up the case. It will take action. We have already written to the FSSAI," Food and Consumer Affairs Minister Ram Vilas Paswan said at a press conference here on Monday.
     
    He did not elaborate.
     
    Clarifying the matter, Consumer Affairs Additional Secretary G. Gurucharan said the food safety authority had taken some samples across India for testing. This was after allegations were made over "dangerous levels" of some substances in the popular snack Maggi noodles in Uttar Pradesh.
     
    "Some reports are expected today and within two-three days we will get complete reports. All parameters are being tested," Gurucharan said, adding: "If there is any violation, FSSAI will take action."
     
    The company said it has submitted samples of Maggi Noodles from almost 600 product batches to an external laboratory for independent analysis and it tested samples from almost 1,000 batches at its accredited laboratory. 
     
     
    "These samples represent around 12.5 crore packets. All the results of these internal and external tests show that lead levels are well within the limits specified by food regulations and that Maggi noodles are safe to eat. We are sharing these results with the authorities," the company stated.
     
    Asked for his comments on Bollywood actress Madhuri Dixit being served notice by the Food and Drug Administration (FDA) of Uttarakhand for endorsing Maggi noodles, Gurucharan said the brand ambassadors will also be liable if advertisements were found to be misleading.
     
    Uttar Pradesh Deputy Food Safety Commissioner Vijay Bahadur had said on May 21 that orders had been issued to Nestle to "look into the quality" of batches of Maggi noodles after some samples were reportedly found to contain higher-than-permissible levels of lead and monosodium glutamate.
     
    The samples, authorities in Lucknow said, were taken from a lot in Easy Day departmental store at Barabanki, a district adjoining the state capital, in the second week of May. But Nestle said it was confident these packs were no longer in circulation in the market.
     
    "We regularly monitor all our raw material for lead, including testing by accredited laboratories which have consistently shown levels in Maggi Noodles to be within permisible limits," the company said.
     
    "In addition, we remain committed to continuing to improve the quality of agricultural raw materials across the food chain, working with farmers, suppliers, the authorities and the food industry to ensure food safety,“ it said.
     
     
    "The quality and safety of our products are the top priorities for our company," it added.
     
    The company also sought to dispel rumours that orders had been issued to recall all batches of Maggi noodles. In an e-mail statement to IANS, it said the batch in question had already passed the "best before" date in November last year and was sure that it had automatically been recalled.

    MORE India ARTICLES

    We want Chandigarh back: Badal

    We want Chandigarh back: Badal
    Seeking justice for Punjab, Chief Minister Parkash Singh Badal Sunday demanded that the central government should return Chandigarh, the joint capital with Haryana, to Punjab....

    We want Chandigarh back: Badal

    Stand-off continues on arrest of Haryana sect leader

    Stand-off continues on arrest of Haryana sect leader
    The stand-off between followers of a controversial, self-styled godman and security forces continued near this Haryana town with police failing to take him into custody till Sunday evening....

    Stand-off continues on arrest of Haryana sect leader

    Al Qaeda banking on SIMI to recruit educated Indian youth

    Al Qaeda banking on SIMI to recruit educated Indian youth
    Al Qaeda, which has announced plans to target India, is keen on recruiting youth trained in computers or aeronautics for its terror designs and is taking the help...

    Al Qaeda banking on SIMI to recruit educated Indian youth

    Is Kejriwal drifting away from old friends?

    Is Kejriwal drifting away from old friends?
    Is AAP chief Arvind Kejriwal slowly drifting away from his old associates and gravitating towards a new set of aides for advise and consultation in order to project ...

    Is Kejriwal drifting away from old friends?

    From Butterfly To Japanese - Gardens Abound In Chandigarh

    From Butterfly To Japanese - Gardens Abound In Chandigarh
    Chandigarh, one of India's most planned cities with wide open spaces and gardens, has a Japanese connection now. The latest entry to Chandigarh's long list of themed gardens and parks is the Japanese Garden.

    From Butterfly To Japanese - Gardens Abound In Chandigarh

    Arvind Kejriwal woos youth, promises 800,000 jobs, WiFi

    Arvind Kejriwal woos youth, promises 800,000 jobs, WiFi
    AAP chief Arvind Kejriwal Saturday launched the party's Delhi Dialogue campaign and wooed the national capital's youth by promising 800,000 jobs, vocational training, stadia, new colleges and Wi-Fi across the city.

    Arvind Kejriwal woos youth, promises 800,000 jobs, WiFi