Close X
Thursday, November 28, 2024
ADVT 
India

More Tests On Maggi, Wrong Ads Can Penalise Even Brand Endorsers

Darpan News Desk IANS, 01 Jun, 2015 11:47 AM
    The food safety watchdog has taken more samples of Maggi noodles across India for testing after certain harmful substances were allegedly found in a batch in quantities higher-than-permissible-limits, the government said on Monday warning that violation of standards will make even brand ambassadors liable.
     
    “We understand that consumers are concerned by reports that the authorities in Uttar Pradesh have found elevated levels of lead in a sample pack of Maggi noodles. We are fully cooperating with the authorities who are conducting further tests and we are awaiting their results,” Nestle India said in a statement.
     
    "FSSAI (Food Safety Standards Authority of India) has taken up the case. It will take action. We have already written to the FSSAI," Food and Consumer Affairs Minister Ram Vilas Paswan said at a press conference here on Monday.
     
    He did not elaborate.
     
    Clarifying the matter, Consumer Affairs Additional Secretary G. Gurucharan said the food safety authority had taken some samples across India for testing. This was after allegations were made over "dangerous levels" of some substances in the popular snack Maggi noodles in Uttar Pradesh.
     
    "Some reports are expected today and within two-three days we will get complete reports. All parameters are being tested," Gurucharan said, adding: "If there is any violation, FSSAI will take action."
     
    The company said it has submitted samples of Maggi Noodles from almost 600 product batches to an external laboratory for independent analysis and it tested samples from almost 1,000 batches at its accredited laboratory. 
     
     
    "These samples represent around 12.5 crore packets. All the results of these internal and external tests show that lead levels are well within the limits specified by food regulations and that Maggi noodles are safe to eat. We are sharing these results with the authorities," the company stated.
     
    Asked for his comments on Bollywood actress Madhuri Dixit being served notice by the Food and Drug Administration (FDA) of Uttarakhand for endorsing Maggi noodles, Gurucharan said the brand ambassadors will also be liable if advertisements were found to be misleading.
     
    Uttar Pradesh Deputy Food Safety Commissioner Vijay Bahadur had said on May 21 that orders had been issued to Nestle to "look into the quality" of batches of Maggi noodles after some samples were reportedly found to contain higher-than-permissible levels of lead and monosodium glutamate.
     
    The samples, authorities in Lucknow said, were taken from a lot in Easy Day departmental store at Barabanki, a district adjoining the state capital, in the second week of May. But Nestle said it was confident these packs were no longer in circulation in the market.
     
    "We regularly monitor all our raw material for lead, including testing by accredited laboratories which have consistently shown levels in Maggi Noodles to be within permisible limits," the company said.
     
    "In addition, we remain committed to continuing to improve the quality of agricultural raw materials across the food chain, working with farmers, suppliers, the authorities and the food industry to ensure food safety,“ it said.
     
     
    "The quality and safety of our products are the top priorities for our company," it added.
     
    The company also sought to dispel rumours that orders had been issued to recall all batches of Maggi noodles. In an e-mail statement to IANS, it said the batch in question had already passed the "best before" date in November last year and was sure that it had automatically been recalled.

    MORE India ARTICLES

    Investment Policy For Overseas Indians Tweaked

    Investment Policy For Overseas Indians Tweaked
    The union cabinet on Thursday approved certain amendments to the Foreign Direct Investment (FDI) policy to make investments by overseas Indians in the country easier and simpler.

    Investment Policy For Overseas Indians Tweaked

    India's First Gay Marriage Ad: Mother Places Matrimonial Ad, Seeks 'Vegetarian' Groom For Gay Son!

    India's First Gay Marriage Ad: Mother Places Matrimonial Ad, Seeks 'Vegetarian' Groom For Gay Son!
    In what is billed as perhaps India's first, Harrish's mother Padma (58), placed the ad in Mumbai tabloid, Mid-Day, on Tuesday - and it caught wild fire on social media networks.

    India's First Gay Marriage Ad: Mother Places Matrimonial Ad, Seeks 'Vegetarian' Groom For Gay Son!

    Festival Of Classical Punjabi Music Comes To Capital

    Festival Of Classical Punjabi Music Comes To Capital
    The annual festival "Punjabi Kheyal Bandishes (compositions) and Sufiana Kalaam" will begin from May 21-22 at the India International Centre.

    Festival Of Classical Punjabi Music Comes To Capital

    No End To Standoff: Jung Cancels Postings, Kejriwal Writes To Modi

    No End To Standoff: Jung Cancels Postings, Kejriwal Writes To Modi
    The central government, however, distanced itself from the controversy, saying Kejriwal and Jung should meet to sort out their differences.

    No End To Standoff: Jung Cancels Postings, Kejriwal Writes To Modi

    Sunanda Murder Case: Tharoor's Aides To Undergo Polygraph Test

    A court here on Wednesday allowed Delhi Police to conduct lie-detector tests in the Sunanda Pushkar murder case on three suspects, closely associated with her husband and former union minister Shashi Tharoor.

    Sunanda Murder Case: Tharoor's Aides To Undergo Polygraph Test

    Is Jayalalithaa Returning As CM? AIADMK Doesn't Know

    Only AIADMK leader J. Jayalalithaa can decide if she will be Tamil Nadu's chief minister again and reports that she will be sworn in on May 23 are wrong, the party said on Wednesday.

    Is Jayalalithaa Returning As CM? AIADMK Doesn't Know